The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good.
What’s less clear is how you’re supposed to actually go out and show people your appreciation. Some methods are well worn: Follow Friday is such an institution on Twitter it’s barely worth doing anymore.
Here are a few less common ways to show your fans that you care and take your social media bonds to another level. (read more…)
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile and social marketing in a single platform. Recently named #108 on the 2011 Inc. 500 List, you can get more insights from Signal on Twitter, Facebook and on their blog.
In a world with more than 800 million Facebook users and more than 200 million new tweets per day, few doubt social media’s importance in building customer relationships. Less recognized, however, is the tremendous opportunity that social media presents to help you build your e-mail and SMS subscriber lists and forge even stronger bonds with your best customers. (read more…)
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs.
Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian study said they plan to increase spending on social and digital media this year. Marketers focusing on social recommendations, empowering customers to advocate for the brand, are the ones seeing measurable results. Recommendation marketing is driving an increase in transactional activity, such as lead generation and sales, and strategic assets, such as brand equity and customer loyalty.
Roku, maker of a streaming-entertainment device for TV — and an Extole customer — is one such company. Roku already manages an online marketing portfolio of search-engine optimization and marketing, affiliate programs, online display advertising and public relations. (read more…)
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.”
Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
It’s also pretty widely accepted that the way you create these dedicated fans is to “be remarkable” (Seth Godin) or “put dent in the universe” (Steve Jobs).
But, once you have these fans, what the hell do you actually do with them?
You know, of course, that you shouldn’t be spamming them relentlessly, asking them to fill out 25-minute surveys or giving them incentives that reward the wrong behaviors.
Here are 10 things you can do:
- Provide personalized acknowledgment.
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. According to LinkedIn, he is member #146,795 … out of 100,000,000.
Frank sent me an unsolicited e-mail inquiring about my consulting services.
I had no idea who he was at all.
Being the (hopefully) good marketer that I am, I asked, “How did you hear about me?”
The answer shocked me. “I liked your title on LinkedIn.”
As he explained:
I found you kind of randomly. Michael R. accepted my LinkedIn invitation (I have known Mike probably 10+ years) and your name was 1st on his list of friends with the words “Marketing Navigator” by your name.
I found the title intriguing – especially because if Marketing Navigator meant what I hoped it meant, it would be exactly what we need.
It sounds like you could potentially really help us, and if I understand correctly, as your many testimonials suggest, you not only consult, but manage implementation. (read more…)
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