This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Does your community manager share personal details when speaking on behalf of the brand?
- No, all social media content comes from a single brand voice: 62.82%
- Yes, but only occasionally: 21.79%
- Yes, the community manager’s personality is front and center: 15.38%
As with all things social media, there are not really any known best practices, per se, more so that all of us working to develop better practices for ourselves, our companies and our clients. The decision regarding the amount of personal details shared by a community manager is a matter of preference, comfort and company culture. (read more…)
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Analyzing the results of our poll questions over the past couple of weeks, I developed a hypothesis that I wanted to test this week. So we asked you to complete this statement: “If I could change one thing about my social media marketing initiative, it would be …” The results:
- Improved content strategy: 27.11%
- More resources: 22.89%
- Better metrics: 15.06%
- Getting it started: 15.06%
- Broader executive buy-in: 10.24%
- Ending it: 6.02%
- Scaling it back: 3.61%
This data confirms my suspicion: Improving content strategy is our readers’ leading challenge when it comes to social media marketing. (read more…)
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Do discounts or other special offers factor prominently in your social media strategy?
- No: 67.05%
- Yes: 32.95%
If we are learning anything about communication in social channels, it’s that the key to success is creating relationships founded on trust by providing your audience — consumers, fans, followers, blog readers — with information that they find helpful, useful and valuable. It’s this basic principle that should factor prominently in your social media strategy.
When your content doesn’t meet this criterion, you should ask yourself why. It’s a good litmus test to use any time you survey results or past activities. (read more…)
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Which statement best describes your business’ social media strategy?
- We’re attempting to reach a local audience within the U.S.: 32.17%
- We’re attempting to reach a national U.S. audience: 32.17%
- We’re attempting to reach a global audience: 17.48%
- We’re not using social media: 8.39%
- We haven’t taken audience location into account in our social media efforts: 6.29%
- We’re attempting to reach a specific nation or region outside the U.S.: 3.5%
As I sit in my office analyzing this week’s poll results with my 20 oz. coffee flavored with French vanilla cream, I’ll be honest with you, I am struggling to determine anything particularly useful and valuable to share with you related to this. (read more…)
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Have you ever hired an outside social media expert to help with your business’ social presence?
- No: 54.55%
- Yes: 45.45%
Numerous articles over the past couple years have been written on the subject of social media experts. On one side is the “There is no such thing as a social media expert” camp, most famously supported by Peter Shankman. And on the other are those gallantly defending the profession, such as Rand Fishkin and Rick Webb.
Both sides have merit and from my point of view, you can successfully take either path, as long as you recognize what really is at stake. (read more…)
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