SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: With the rise of location-based platforms such as Foursquare and Gowalla, has Twitter become old hat?
- The new and shiny has worn off Twitter, but it’s still useful — 35.10%
- Perish the thought; Twitter is still very viable — 35.10%
- Foursquare? Gowalla? What are those? — 17.31%
- Yawn. Twitter is yesterday’s news — 12.50%
Today’s guest post is by Mark Krasnow, CEO of BullsEye Resources. BullsEye specializes in making conferences and live events more valuable by creating executive summaries that capture an event’s essence.
Can senior leaders use Twitter to fundamentally change how they communicate with the people they lead and, in doing so, improve their relationships? Twitter Co-founder and Chairman Jack Dorsey says he believes Twitter gives leaders this capability– and much more.
I recently heard Dorsey speak at the annual meeting of the American Council on Education, held in Phoenix on March 7. Dorsey’s audience included college presidents and other senior education leaders — a self-admitted group of late adopters. Dorsey focused on how Twitter can be used to engage students. But in answering a wide range of questions, he conveyed the basics of what Twitter is and how those who lead organizations can leverage it. Dorsey’s comments focused on education, but the main ideas are broadly transferable. (read more…)
There are nearly 50,000 readers of our daily e-mail newsletter, SmartBrief on Social Media. This blog serves as one way to bring together readers to discuss the opportunities and insights that matter to them, but we’re constantly looking for new ways to link the community.
When discussing this with the newest addition to SmartBrief’s social-media team, Emily Molitor (@emilymolitor), it occurred to us that a combination of hashtags and Twitter lists might be a cool way to put you all in touch with us — and more importantly, one another.
The idea is simple: Just use #ireadSBoSM in your next tweet (see here, here and here for readers who jumped on the idea right off the bat) and we’ll add you to our SmartBrief on Social Media reader list. (read more…)
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo.
As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gauge its implications for Google.
Albeit basic at its core thus far, searching keywords over the most recent user tweets, Twitter’s search has excited some as results are generated not from static sources but from fresh user-generated content. Twitter VP of Operations Santosh Jayaram has said that Twitter search will soon be crawling links and formulating ranks based off an algorithm.
A boon for small-business owners
Advances in Twitter’s search engine should have small and local business owners’ giddy with excitement as a powerful outlet to reach their local markets grows ever stronger. Michael Boland of Search Engine Watch in a recent article described how some local businesses are effectively using the service to gauge chatter about their products and market and to develop a focused following based on interested and/or geography. (read more…)
Know anyone in the association or non-profit world?
On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups eager to incorporate social media and word-of-mouth tactics into their overall strategy. This one-day summit explores the measurable impact of the social Web on the business needs of associations and non-profits.
Organized by SmartBrief and SocialFish, Buzz2009: Social Media for Associations offers association execs the opportunity to meet some of the biggest names in social media, including Apple visionary, author and Twitter super-user Guy Kawasaki, Word of Mouth Marketing Association founder Andy Sernovitz and Return Path e-mail goddess Stephanie Miller.
Why organize an event exclusively for trade groups? Besides SmartBrief on Social Media, we at SmartBrief, publish 100+ daily e-mail newsletters in partnership with industry associations (e.g. IAB SmartBrief, NRF SmartBrief CEA SmatBrief — you get the idea). Because community-based advocacy groups are a natural fit for social media, our association partners have embraced the innovations we’ve pioneered in SmartBrief on Social Media. (read more…)
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