If you’re not getting leads from your website every day, you’re doing something wrong.

Presenting a strategic website is the fast track to driving inbound leads and growing your audience. And it doesn’t have to require a total website overhaul to make this happen. Inbound marketing brings leads to you, and your website is the front door. Make sure it’s ready for business!

There are so many ways to drive leads with your website. A website properly paired with inbound marketing tactics takes more than a couple of nice blogs and a monthly newsletter. Find out how to generate leads with a few strategic tweaks. These are simple changes to make to your site today.

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Your blog is probably the most powerful tool in your belt for lead generation. Convert website visitors by encouraging them to subscribe to the blog with the simple click of a button. (read more…)

Pinterest is becoming one of the most popular social media platforms among businesses that market online thanks to the connections it creates between brands and fans and its exceptional ability to turn fans into customers.

These goals can be accomplished the “old fashion” way by building boards, pinning content and waiting for fans to show up. There are, however, three tactics which you can use that will prove to be more effective and garner results quicker:

  1. Creating better Promoted Pins
  2. Using Pinterest Messaging for marketing
  3. Understanding the new Pinterest Analytics dashboard better

You can use this Pinterest article to get the basics on how to pin, repin, and engage. If you’re already up to speed on those points, then these are the three tools that are going to make your Pinterest marketing really take off.

Creating Better Promoted Pins

Promoted pins will likely be the backbone of your Pinterest strategy when you’re just starting out or when you have a new product you’re trying to push. (read more…)

In my last post, I concluded it might be time to “call in the cavalry” and perform a social media audit. Several marketers responded to that post identifying issues they felt warranted further investigation and new solutions sets. Based on that feedback, here are the top seven signals that precipitate a social media audit:

An ambitious growth agenda
The biggest surprise to me was that among the audit requestors, many were fast-growing midsized companies looking to maintain if not accelerate sales increases. These companies make a habit of scrutinizing all aspects of their enterprise from customer experience to marketing, lead generation to new product development and simply want to make sure that their social media program is equally effective. This is especially true for acquisitive companies that are looking for help integrating their newer brands into their overall social plan.

Content that inspires crickets
Since most marketers have embraced social media and in the process have become content creators, the second most common signal is the absence of engagement with a brand’s content. (read more…)

While Facebook, Twitter and Google Plus are excellent tools to engage existing customers, they serve a different function in the eyes of prospective customers than independent review platforms. Everyone knows your fans and followers love you; the best online review platforms are seen as more impartial and better places to research the quality of a business before making a purchase. That said, you can still leverage your social media presence into a compelling online review presence. Based on our observations of the 45,000 businesses with reviews on SiteJabber, below are our four best bets for doing just that.

Ask for reviews

Your Facebook fans and Twitter followers likely have profiles on leading review sites. Simply ask them to write you a quick review. You’ll be pleased to see that many are more than happy to — it just never occurred to them without your prompting.

Run a contest

Just like you may have offered giveaways or other discounts to gain fans and followers, do the same for reviews. (read more…)

Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of your social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do? Join the 1% of marketers doing well with social by following these six “newish” rules.

Don’t Try to Turn Social Into Direct Marketing
Content that you share on social channels or elsewhere becomes a lot more appealing to your target and a lot more effective to the marketer when the emphasis shifts from what you want to sell to what value you can provide. This means not trying to measure the effectiveness of (organic) social media on its ability to generate leads or close a sale, and instead focusing on metrics that primarily address current customer needs, and, secondarily, the interests of your prospects. (read more…)