Last week, Google unveiled its upcoming Project Glass, a pair of augmented-reality glasses. The company launched the marketing campaign by making creative videos and posting pictures on social media. So far, the campaign has succeeded, generating lots of buzz and user content. Murray Newlands analyzes the social media marketing campaign by Google in this week’s “Future of Engagement.”
Highlights
- Google got the conversation started.
- It provided photos and videos.
- It encouraged people to create their own speculative content.
Image credit: Social media monitoring tool Alerti
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The Project Glass of Google marked a new era in how we look at things in augmented reality. So far it became successful because the big G make the most out of social networking.
- Blake
I also understand this. In really world , Silica (the chemical compound SiO2) is a common fundamental constituent of glass. In nature, vitrification of quartz occurs when lightning strikes sand, forming hollow, branching rootlike structures called fluorite.
i just hope the retail version of glass is cheap.