If you’ve created anything at all and put it out into the world, you know that some things are fundamentally more sharable, exciting and interesting for your talkers than others.

And while it’s different for every brand and every group of talkers, there are a few core forms of content that fans typically love to share.

What you should try:

  • Content about them. If there’s one thing people love to talk about — online or off — it’s themselves. Try initiatives such as group projects, featuring customers’ work, or posting photos or interviews of your fans.
  • Exclusive content. If everyone knows it, there’s no reason to talk about it. But content that nobody has seen yet — new products, sneak previews or insider news — has natural viral potential. We love being the first to tell our friends about this stuff.
  • Fun stuff. It’s hard to talk about serious business all of the time. That’s the reason goofy, off-topic and funny content can be such a powerful word-of-mouth tool. Try simple stuff such as photos that show employees’ personality, hiding a few Easter eggs in your products, celebrating an obscure holiday or doing a wacky stunt.

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7 responses to “Andy's Answers: Which types of content do fans love to share?”

  1. […] Andy’s Answers: Which types of content do fans love to share? January 30, 2012   admin   No comments Andy’s Answers: Which types of content do fans love to share? […]

  2. […] Andy’s Answers: Which types of content do fans love to share? […]

  3. Shawn says:

    I'm surprised you didn't talk about top lists, top 10 of this, top 6 of that…

  4. […] The fun stuff. Getting more business is super important but you can’t be serious all the time. Companies that do the best know when to add the fun. We all need a chuckle during the busy work week. A diversion. Why not post a sing-a-long allowing your clients to make up words to a song about your business or engage customers by asking silly questions. It doesn’t have to be a hard sell all the time. Let your customers see your playful side. Social Media gives you a platform to add loads of personality. Advertisement GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); GA_googleAddAttr("theme_bg", "ffffff"); GA_googleAddAttr("theme_border", "d1d9dc"); GA_googleAddAttr("theme_text", "516064"); GA_googleAddAttr("theme_link", "ff8a00"); GA_googleAddAttr("theme_url", "feb925"); GA_googleAddAttr("LangId", "1"); GA_googleAddAttr("Autotag", "technology"); GA_googleAddAttr("Autotag", "business"); GA_googleAddAttr("Tag", "blogs"); GA_googleAddAttr("Tag", "social-media"); GA_googleAddAttr("Tag", "storytelling"); GA_googleAddAttr("Tag", "twitter"); GA_googleAddAttr("Tag", "jill-love"); GA_googleAddAttr("Tag", "social-media-consultant"); GA_googleFillSlot("wpcom_below_post"); Share this:EmailFacebookTwitterStumbleUponPrintRedditDiggLike this:LikeBe the first to like this post. Tags Jill Love, social media consultant Categories Blogs, Social Media, Storytelling, Twitter […]

  5. […] FB, comme pour le quidam, forcé de composer avec ce nouvel ordre de la popularité, instigateur de personnalités, de fun et d’exclusivité (on pense notamment au syndrome identifié des attention […]

  6. themarketcouncil says:

    Here are additional great examples on how to build engagement with your audience – http://wp.me/1zh4W

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