Twitter is a great place to test content ideas and word-of-mouth topics. There, conversations move fast, groups of potential talkers are diverse and it’s acceptable to try little experiments to see what works.

Whether you’re getting started or looking to boost buzz about what you’re doing, there are a few simple steps you can take.

Here are a few ideas to try.

  • Share other people’s content. This is counterintuitive to a lot of marketers, but to make your Twitter stream more interesting, it’s important to share content from people other than you. In testing this, social media strategist Mack Collier saw a significant increase in traffic when he mixed in tweets promoting his content with tweets promoting others’.
  • Pay attention to timing. Did you know you have the highest odds of getting a retweet at 5 p.m.? That you can get a higher click-through rate by tweeting one to four times per hour? Of course, it all depends on your talkers, but you’d be amazed at how much research is available to help you get more people sharing your Twitter content.
  • Share behind-the-scenes stuff. Try tweeting photos, videos and links to content that fans don’t normally get to see. Fans who actively follow you on Twitter are doing so because they want more than the stuff you share on your website and blog, so this is your chance to give it to them.

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9 responses to “Andy's Answers: How can I get more people talking about me on Twitter?”

  1. […] Andy’s Answers: How can I get more people talking about me on Twitter? […]

  2. Ryan says:

    I agree with you on sharing others, very new to Twitter and I am developing a little following commenting and retweeting other peoples content. As for time of day it is dependent on your followers. Yes generally 5 is good but if you need to do research on your specific audiences to figure out when the best time is.

  3. @JohnatNokia says:

    Good to see you underscoring the need to share the content of others. Some people believe thought leadership comes from within an organization, and it often does. But not always. Sharing knowledge from other sources adds a whole new dimension to thought leadership. You can be influential as a source as well as a conduit.

  4. […] Link: Andy’s Answers: How can I get more people talking about me on Twitter? […]

  5. Barbara S. says:

    When you say 5pm…, 5 pm where? Every hour on the earth it is 5 pm somewhere.
    IN the US at 5 pm on the east coast it is 2 pm on the west coast.
    So 5pm at all times zones???

  6. lisa says:

    Nice tips that really works.
    Thanks for this great info.
    My recent post Motverka att du tappar hår med Propecia

  7. Mack Collier says:

    Andy thanks for the mention! Something to remember is that when it comes to Social Media, it pays to experiment, and this includes when you tweet out links to your content and that of others. Personally, I will tweet out links to my new posts at multiple times a day. I know from past experience that links tweeted around 9am and noon for me seem to do the best. But your results could be completely different, so it's best to start with what the 'experts' suggest, then tweak a bit and see what results you get. In fact, I was talking to someone a few days ago that prefers to share content on the weekends because their audience is busy working during the week, and the weekend is when they catch up on their reading!

    It's all about what works for you!
    My recent post Tapping Into the Power of Customer Conversations With Bazaarvoice

  8. […] Andy’s Answers: How can I get more people talking about me on Twitter? […]

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