Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working to become a brand known for products and services that help small businesses expand.

To demonstrate this shift, Deluxe launched Project REV, a yearlong marketing lab in which nine small-business owners were given $5,000 in Deluxe marketing products and services as well as expert consulting. In his BlogWell presentation, Deluxe’s Nathan Eide walked us through the program and explained how social media played a critical role in its success.

A few of Eide’s big ideas: (read more…)