Why Google+ and Google Latitude would make a great pair; how to get over your social media boredom; and why developers think Facebook might have met its match.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

Image credit: narvikk, via iStockphoto (read more…)

This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruiting, HR, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter.

There is no longer any that doubt that blogging is big business, said branding expert Sandra Miley, who spoke at BlogHer Pathfinder Day on Thursday. There are almost 165 million active blogs in the world, as of February 2011, and mommy bloggers are the largest group of bloggers in the world, she notes. BlogHer, a blogging community of women, boasts 25 million unique visitors to their website each month.

But how can aspiring bloggers get started with finding a voice and an audience? Miley, who has worked with companies such as Adobe, Nokia and Rackspace, gave BlogHer attendees insights into building and growing a blog into a brand and business. (read more…)


Heather Polivka and her team at UnitedHealth Group have created an amazing ambassador program in which employees can become certified social media recruiters on behalf of the brand.

The program involves thorough training, a certification process and ongoing support. The company has 45 volunteers actively recruiting for UnitedHealth Group through social media — and the company is already seeing big results, as social-recruiting hires outnumber hires from channels such as job fairs and traditional media.

In her BlogWell presentation, Polivka walked the audience through how her team launched the program and how it’s continuing to expand it. A few of Polivka’s take-aways: (read more…)