Baron Hanson is the principal of Goal Line PR, a re-branding, national earned media and digital media division based in Charleston, S.C. Goal Line PR is reachable in person via Twitter @GoalLinePR and via GoalLinePR.com
At the top-tier of business-to-business social media reside some of the most fascinating and intelligent people on earth. These key-opinion leaders are passionate about what they do, seriously mastered in their profession, education or both.
Audiences may flock to follow them for insights, or eventually book them to give a live presentation or speech at their company or institution.
However, there is considerable buzz and quandary regarding the time investment and actual financial ROI of social media efforts today. How can fiscal return be measured?
Read more at SmartBlog Insights.
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