There isn’t a hardworking word-of-mouth marketer out there who doesn’t find themselves frustrated, burnt out and, at times, exhausted.
Fighting the good fight is hard work — but it’s worth it. What to remember when the feeling hits you:
- You’re making the customer experience better. Working to earn the respect and recommendation of your customers means you’re doing the little things that add up to an amazing experience. It’s the friendly return policies, the unexpected upgrades and the unnecessary thank-you gestures — and we’re all grateful for it.
- You’re making your company better. Engaging in genuine word-of-mouth requires a commitment to honest, ethical business. Every inch you push toward treating your customers with respect makes your company — from top to bottom — a little better.
- You’re making the world better. All of your hard work to make your company more open, more transparent and more worthy of a recommendation raises the bar for everyone in your industry. And when whole industries start to embrace the fundamentals of word-of-mouth, big things start to happen.
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[...] This post was mentioned on Twitter by Kathy Meyer, bigmouth, Santi Chacon, Ana Hoffman, SocialWize and others. SocialWize said: Andy’s Answers: What to remember when you’re frustrated and burnt out http://bit.ly/hpcJJd (via @SmartBrief) [...]
How about to remember to take time for yourself, because sometimes it is not worth it in this game of do more and more. Focus on health and what is really important like your family, friends, any loved ones and most importantly "YOUR SELF"! Then you will be able to contribute more to your work efforts in a healthy state of mind and being. And this is from an internet marketer whom has to remind himself to take lunch.. no force himself. Be well!
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[...] What to remember when you’re frustrated and burnt out [...]
[...] 3 ways to beat marketing burnout Keeping a work-of-mouth campaign on track is hard work, writes Andy Sernovitz, so take a moment to remind yourself of the rewards. You aren’t just helping your customers and your company — you’re making the world a better place, he writes. “[Y]our hard work … raises the bar for everyone in your industry. And when whole industries start to embrace the fundamentals of word-of-mouth, big things start to happen,” Sernovitz writes. SmartBrief/SmartBlog on Social Media [...]