**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Facebook Success Summit is Elisha Tan, a psychology enthusiast and a Social Media Consultant at Adonai Training. Read her comment here. The winner of the Twitter contest is Bill Lage, a marketing technology manager for RE/MAX. Thanks for everyone who are participated in the event. We look forward to seeing you all in a couple of weeks!
Want to win a free ticket to the biggest online Facebook marketing event of the year?
Social Media Examiner and SmartBrief on Social Media have partnered to bring you Facebook Success Summit. And we’ve come up with a fun way to get you involved.
First, what is this event?
Facebook Success Summit 2010 is a large monthlong online conference dedicated to help businesses master Facebook marketing. More than 1,000 marketers have already signed up, including Microsoft, CNN, MetLife, AARP, HP, Mary Kay, Philips, Tropicana Atlantic City, AAA, University of Tennessee, Herbalife, Radisson Hotels and hundreds of smaller businesses.
Twenty-two of the world’s most respected Facebook experts will share their strategies with you. Hear from Brian Solis (author, Engage!), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Justin Smith (Inside Facebook), Jesse Stay (author, FBML Essentials), Paul Dunay (author, Facebook Marketing for Dummies), Darren Rowse (author, Problogger), Jay Baer (co-author, The Now Revolution) and Michael Stelzner (Social Media Examiner), as well as experts from Intel, Microsoft Xbox, Cisco, the Washington Redskins and SAP.
Presentation topics include everything from setting up a Facebook page to developing a Facebook strategy and engaging fans (just to mention a few!). Check out all the sessions.
At last year’s summit, 95% of attendees said they’d recommend the event to a friend and attend again.
How can you win tickets?
The prizes
We have three free tickets to the summit, valued at $597 each and the opportunity to be promoted to nearly 100,000 of your peers! And remember, this is an online conference — so no travel is required to participate.
Two ways to win
There are three tickets up for grabs and two ways to win:
#1: Twitter Entry: Simply click the button on the right or tweet for a chance to win one ticket:
I want to win a ticket to Facebook Success Summit http://bit.ly/freeFBSS (via: @SBoSM ) #winFBSS
You can tweet up to two times per day. Each tweet is an entry to win. We’ll randomly draw the winner of a free ticket. All tweets must have the #winFBSS hashtag included.
#2: Written Entry: Two tickets PLUS a mention in SmartBrief on Social Media and the Social Media Examiner Newsletter (nearly 100,000 subscribers total) will go to the winner in this category!
Simply write about your biggest Facebook marketing challenge on your own blog and link back to this page (please link to your post in the comments below) OR submit your entry by adding a comment to this page.
The judges (Mike Stelzner and Rob Birgfeld) will select the best written entry. Our decisions are subjective and final.
What you need to know
- You can enter to win either or both prizes.
- Tweets must contain #winFBSS.
- The deadline is Friday, Sept 17th and winner will be announced shortly thereafter.
- If you have already have a ticket, no worries. If you win we’ll either refund you or you can give your spare ticket to someone you really like.
- No purchase is necessary to win.
Good luck!
We look forward to seeing your blog posts, comments and tweets. Have at it!
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[...] This post was mentioned on Twitter by SocialWize, Santi Chacon and Ana Hoffman, Vinoth Chandar. Vinoth Chandar said: #SocialMedia Win tickets to Facebook Success Summit 2010 http://bit.ly/bZmZm0 #Marketing #SM [...]
My biggest challenge has been creating a site and fan page that will be engaging and interesting for my young target audience. I'm not a teenager and writing for/like/to engage one is a challenge!!! I have loved the information on SME website and Fan Page for advice and assistence in setting mine up!!!
My biggest challenge at the moment is trying to get Facebook to restore our company page; it appears they deleted it (hopefully accidentally). There was another page for our company that someone (who is no longer with the company) created a few years ago that we never used. Instead of deleting that one, Facebook deleted the one we use.
It's not like we had a huge following there – a little over 100 fans. But we were experimenting with doing some different things, trying to figure out what content to post to best engage people and were about to create a custom tab to welcome people to the page, offer them exclusive content, and include a form to capture leads. I'm hopeful Facebook will restore our page and would love the chance to learn more about how we can maximize its effectiveness and engage people the right way.
My recent post Food Trucks- A Shining Example for Social Media Marketing
My biggest challenge is that the folks at Facebook make it incredibly hard for nonprofits or businesses with small budgets to effectively use the platform for business. If you're a big company or an agency, you have a dedicated sales rep and an inside track to help with issues or tips about upcoming changes. If you don't have at least $10k a month to spend on Facebook ads, you're on your own. Need help getting your Page's name changed? Good luck with that. Need to ban someone who repeatedly spams your community? Good luck with that. Spent a bunch of money customizing your Page only to have it one day just not be there? Good luck with that. Oh, and how about something as simple as an alert when someone posts something on your wall or comments on one of your posts? Yep–you got it–good luck with that–because Facebook doesn't offer that functionality.
All I can say is thank god for All Facebook, Inside Facebook, John Haydon and countless other bloggers who provide Facebook alerts, instruction and information to everyone–not just those with huge ad budgets. I would LOVE to see Facebook step up and be accountable like every other business on the planet has to be these days. Because it is a powerful business tool and I'm sure plenty of businesses would pay good money (just not $10k a month) for some rudimentary business functionality and accountability on Facebook's part.
My recent post According to AP- Bloggers Are Journalists
Maggie – Thanks for the props! The main reason I've created so many "how-to" videos on Facebook is to level the playing field a bit for small nonprofits. Mari Smith is also an awesome source of knowledge for small orgs. Take care – and thanks again!
My biggest challenge is getting our fans to interact. I post daily quotes, I post articles of interest to our fans and I frequently post questions. Still very few fans actually respond with their own responses. I would like our facebook page to be a place where the fans interact, share and learn not only from us but from each other. I want it to be social!
Laureen Quick
Floating Feather Day Spa
Our biggest challenge is also getting fans to interact with us. Our organization is doing a great job of posting fresh, interesting, diverse content on a frequent basis, and yet it just seems like a staff lovefest in the comments section. We're the only ones commenting & liking! It feels like we're shouting into a blackhole…
My recent post Schedule of Kickoff Events
My biggest problem is getting staffers to provide content, and for them to truly understand the value of being on Facebook (not only now, but as it grows in the future). Instead they tend to look at it as "just one more thing they have to do." Part of the problem is getting fans too. They don't think it's "worth it" for so few people. A little bit of which came first, the chicken (fans) or the egg (content).
WIFM WIFM WIFM (WHAT'S IN IT FOR THEM!!)
Whenever the post benefits the fans…multiple responses. Whenever the post is promoting something…dead air. Got to make it about them. Period.
Contests do wonders to engage people…see this contest…we're all jumping! Everybody wants to win. Give them something to play…win!
My biggest challenge is setting up the Business Fanpage to make it look professional and appealing to businesses wanting to use my services.
Biggest challenge: Engaging fans and providing high quality content on a regular basis.
My recent post Worst – Best Blog Comments
My biggest "Facebook Marketing Challenge" is to learn how to effectively utilize Facebook to engage, entertain and educate my target audience!
I am just getting started with a Fan Page for a non-profit group affiliated with a dog park. We wish to educate our dog park goers with articles and videos, invite them to events, and develop a community of people that will know, like and trust one another. Attending the summit will boost our efforts. The nation is watching us and will follow our success. My biggest challenge will be learning how to do it right the first time and avoiding the pitfalls that others have faced using Facebook.
My recent post Sports Massage as a Career with Animals
My biggest challenge is getting my Facebook page's fans to actually go to the next committment level and become an actual paying client of my online business. We have more Facebook Fans than clients.
Hi Tara, I have this challenge too. If you come up with a brilliant idea or hear of one, I'd appreciate you sharing it with me. http://www.facebook.com/hunaspiritualtraining
Thanks!
I want to win tickets to the summit and will pay forward the value to help those in my network over come the challenges of marketing on FB. "What you give to others, you give to yourself." (Darren Hardy)
My biggest Facebook challenge is to post to multiple audiences at once and to develop a comprehensive marketing strategy across all social media mediums (I've yet to find a program that can auto post or post to multiple FB pages at once – not even Tweet Deck seems to allow that posting to Fan Pages). Finding a way to automate my postings would be EXTREMELY helpful and time saving and allow me to add more value to my friends and followers.
Fan Page: http://www.facebook.com/pages/Joe-Sweeney/1023272… I get good interaction from my audience of 385 fans and although I value a "devoted" following more than sheer quantity, I would like to learn strategies to grow my following to 25,000.
My charity Group. http://www.facebook.com/group.php?gid=15098626331…
My personal profile: http://www.facebook.com/pages/Joe-Sweeney/1023272…
Best of luck in choosing an entry — gotta run, the world is conspiring to help us reach our dreams today!! YES!
My recent post Day 15 of 25-737- Motivation from TheJoeSweeney
Have you tried HoodSuite? It allows you to post to multiple mediums (FB profile, FB pages, Twitter, Linkedin, etc.) at once and you can schedule your postings.
My recent post ITPixie- I want to win a ticket to Facebook Success Summit http-bitly-freeFBSS via- @SBoSM winFBSS
My biggest challenge using Facebook was starting from zero, and using Facebook as my main marketing venue. By applying what I learned from Mari Smith, I was able to turn this challenge into a triumph. This is what I did:
First, I defined my target market. As a small business coach targeting massage therapists, I used my profile to "friend" massage therapists. I did not merely send out a friend request, but rather I used a message with the request that introduced me, my site and most importantly, my connection with the massage profession. At the time, I was able to see the fans of a major massage site (Facebook has since changed this–you can no longer list all the fans of a page.) I then systematically made my requests. I then invited each new friend to become a fan of my page, and to follow my blog on NetworkedBlogs.
My astounding success was due to the advice of Mari. Within 6 weeks, I had over 1500 friends, and over 1000 fans, 90% of which were massage therapists. I made important connections within the massage profession, which led to cross-promotion arrangements with top echelon people, as well as an invite to write a blog for the main publication of the industry.
I promoted teleclasses on Facebook, which led to many new clients. All this because I used Facebook not as an advertising venue, but rather as an engagement platform. I use the Facebook inbox, chat and wall to build credibility and trust, and to keep in touch with clients and prospects. I make myself available to my market, and am constantly called upon to answer questions.
So, as I said, my biggest Facebook marketing challenge, starting from zero, has become my biggest business triumph. I owe this to the advise I've gotten from Mari Smith and other Facebook gurus.
My recent post Website Essentials- Your Message
My Biggest challenge is keeping up with posting status updates during the day we use a formula each day with certain types of status updates ( questions, quotes, daily TIPS and deals etc) so it could eailsy be scheduled out like twitter allows. However we dont want all of our Tweets going to FB since we do chat to others on twitter it woudl drive FB fans crazy to get that many status updates. Trisha@247moms.com
My recent post Just For Fun – How Do Your Schools Compares
Our biggest challenge has been two fold, first, training our Clients to understand Social Media overall, and second, attracting fans and followers. The education process itself has been incredibly time consuming, and somewhat repetitive, and seems to be a constant struggle to focus messaging and stay on-strategy. Many Clients want to only post about their company, or only once a month, or with tons of heavy details, and we seem to constantly work to keep things simplified, engaging and strategic. Once a campaign is live and running, the biggest complaint we see is that it does not immediately attract a ton of followers or friends. We've tried many approaches to add more, but none have been as effective as we'd like.
Sarah, Account Executive, West Advertising
San Francisco Bay Area, CA
@westadvertising
Find us on Facebook
sarah@westadvertising.com
My biggest challenge with my facebook and clients fan pages is to create remarkable value proposition so fans sign in directly on email subscription and landing pages. Second, and very important is how we do CRM and connect leads into to our crm base directly from facebook landing page-( for instance exhange function?). It`s a point also to find a solution where can find and explore existing customer who become fans on facebook and other social media sites. We need to connect our intern crm with social crm, and all valuepropositions linked to various product/services categories and landing pages will be routed to those who are responsible for that account or responsability from Facebook- than effort and ROI in social media grow.
My recent post Velkommen til Norwave
The biggest challenge for our company is how to use Facebook both for branding and selling. We're in a highly competitive field and know this is a good medium to use, but are completely stumped. Beyond that, we're such a start up that everything 'social' networking is new. Thanks for your great information! Karen, program manager
I've searched high and low to find an answer to my biggest facebook marketing challenge. If I leave this summit with an adequate answer (and I have to doubt it), I will donate a ticket to the next summit.
Here is the deal: I'm trying to market few Israeli businesses. Some of these businesses provide private services (a problem-solution type of service). For example: couple therapy, fertility treatments, losing weight. Clients of my clients do not want to be exposed by becoming "fans". Therefore, everything I've so far learned from Michel and Mari is almost irrelevant.
So in short, the challenge is to use facebook's fan pages to market such services.
Lots of excellent comments here that reflect most of our challenges with marketing on Facebook, mine included.
However, besides the issues already mentioned I find my biggest challenge is in engaging a audience of businesses. They are 'liking' the page but very few comments are made or questions answered.
How do you engage a business with a Facebook business page?
Cheers All,
Alison Stoodley
My recent post fear not…
My biggest challenge on my work page is figuring out what it is that they want to know about. I try to keep the content relevant, interesting, etc. But, sometimes it is just all over the place on what they want to hear and what their mood is. I am also trying to get them to get a little more active on the page. This page is for a non profit that serves Haiti – so I deal with all age groups, many nationalities, many different levels on Internet availability and user knowledge. I'd like to work on a better strategy so that I can track it for a certain period of time to see what works and what doesn't – but i'm not entire sure how to do that. I've enjoyed keeping up with Mari Smith and Socialbrite and other entities that share so much great information. But something like this would be great – and I can never normally go (remember: non profit!). Oh and did I mention drawing day is my birthday?
Biggest challenge: Reaching two audiences with distinct needs/interests.
One is current or prospective gym members. The other is prospective gym franchise owners.
While there's some overlap (many of our gym owners are former gym members), there's also a lot of differences in the messages and interactions we'd like to have with these two groups.
Do we create entirely an entirely separate Facebook presence for each? Or try to integrate them into the same FB page?
My recent post You can choose to live a healthier life Heres an inspirational role model for children and adults alike!
My biggest challenge is simply being consistent!
It would be nice if Facebook would create an easier way to invite fans to a fan page, like they have the set up on a group page.
Our biggest challange is getting fans. It is hard to get people to accually take the time to comment, blog or ask a question and even if they join our page as a friend they don't seem to want to join our fan page and I am not sure why. I think because we deal with doctors and medical practices, which would include practice managers, they are so busy at work and the last thing they want to do is post about their job or what happens at work after they get home from work. They do seem to like to read the articles and blogs that are informative but it is hard to get them to interact themselves. Are we doing something wrong? Thank you in advance and have a great summit.
My biggest challenges with facebook are what I posted on my blog.
I want to :
•Learn how to integrate Facebook with your website, blog and other marketing programs (these underutilized principles can quadruple my fan base) Discover the best ways to market my business with Facebook!
•Find out how to build an engaging Facebook presence (enabling me to directly connect with customers and prospects!)
•Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising (I’ll gain raving fans who become my standard-bearers without hesitation)
•Discover how to create an active community using Facebook (I’ll be able to quickly use Facebook as a powerful gathering place)
I want to learn all this and more about Facebook so I'm blogging and tweeting my heart out. for that ticket!
My recent post Not getting Facebook results you hoped for
My biggest challenge is getting more out of our vanity fans. We have 14,000 fans who love the name of our site enough to click the word "LIKE:…but now I've got to turn them into participating, news-feed-hungry, repeat visitors.
I am a Web Content Manager, newly working in Higher Education. A world that is vastly behind the rest of civilization in terms of marketing, digital media and analytics. A world that (for the most part) does not yet see the value in being schooled by my own personal gurus of Solis, Smith, Stelzner, Birgfeld, Porterfield and more.
I am convinced that with the practical takeaways I receive from these social media geniuses, I will be able to convince my university to get more than their toes wet in this 2.0 world. And yet, without a free ticket, there is no way they will subsidize my attendance.
Ah, there's the rub.
My three biggest challenges face most of us as we try to instill the basic SM philosophies that work; 1) god gave us one mouth and two ears so listen before you speak; 2) learning how to do SM is hard enough so stop with all the slang's and abbreviations and; 3) to get your message out you have to be consistent so quit jumping on and off.
I've been using Facebook for quite some time for entertainment and small biz clients. I find it an effective way to build brand engagement and loyalty. Facebook users are very responsive when they're engaged with a brand or personality.
My biggest recent challenge was for an up and coming country music artist. He had a personal FB page, we created a Fan Page, and a fan created a 1 Million Fans for … group. Great, we thought as all 3 pages were adding new members daily, especially his personal page.
But we learned that booking agents only looked at the Fan Page to gauge his draw, even when we gave them links to the other pages.
Our challenge, then, was to "herd" all the fans, friends and family onto his Fan Page. We've been reasonably successful with that, with the biggest help is for the artist to post only on the Fan Page. But for up and coming artists in particular, people want to feel that they're a personal friend and can send private messages, etc.
I've been recently tasked with managing social media marketing for a 50 year old rural hotel resort. I'm working my way through Mari's book and I follow EVERY link in the Social Media Examiner. I wish we could afford registration for the Facebook Success Summit, because I know it would make a tremendous difference in focusing our efforts as effectively as possible. I really think social media marketing is the key to growing younger audience for us since our current returning market is aging out.
Our biggest Facebook Marketing challenge is kind of complicated. We're located on the wrong side of the rural digital divide. We know our urban traveling customers are strong Facebook users, but our staff (our potential content generators) are unfamiliar and unskilled with social media in general and Facebook in particular. Since most of them have either dial-up or no net access at home AND are restricted from personal online time at work, it is very difficult to frame for them the types of interest pieces we'd like them to collect: newsy tidbits highlighting personal guest stories, wildlife sitings, upcoming events, local insider tips, green initiatives, facility improvements, etc.
Once we get past that, we're also struggling with growing a quality audience. Not just sheer quantity of friends and likers, but actual qualified FBers who are truly interested in our beautiful property.
We're also a bit scared about creating new contests, discounts and giveaways. We don't have much experience with it, and want to build some offers that are exciting and engaging, but still affordable for us.
And personally, I'm not sure yet how to do a wonderful job managing all this while balancing an already full work load!
Thank you for all your help already, it's great to have a bit of road map available when taking off on a journey like this.
The biggest Facebook marketing challenge must be conversion. Our buyers are looking at very big dollar purchases / investments and the process of converting the facebook viewer into a Log Connection buyer is the hurdle we need to refine and perfect. http://bit.ly/bzqgiS
Biggest Challenge – getting buy-in from boss because he has to get buy-in from a very diverse Board of Directors. Providing information to them in a format they can understand is part of the challenge, but the next part of the challenge is the bigger audience (members and potential members) to get their buy-in which would trickle up to the BOD.
As you can tell – the challenge is not one dimensional or even two dimensional — it is multi-dimensional and impacts all the generations (not just baby boomers) who might need the education and focus of the members.
Being part of a small staff organization, the challenge gets even bigger when you realize that this is not part of my current job description, but when I look at the whole horizon for the organization, I know it should be!
Like Woody above, my biggest challenge is getting going. Unfortunately, I'm still in that stage. I do integrated marketing, and I have great respect for Facebook. I've made several Fan Pages. The problem is "integrating" the time to design the fan pages, generate fans and friends, manage updates, and develop events, contests and fun stuff without a team of people. I'm just getting started with building my business after 12 years in nonprofit. I was a marketing consultant before but in a different market. September is my month to implement Facebook activity and generate fans and friends, engage and have fun, without fail! Attending the Summit would be a tremendous benefit for not only me but my clients as well. More people and businesses than mine will gain from my attending this Summit.
My recent post Why Social Media Management
(I've read every comment so far..:)
Like many heart-inspired entrepreneurs who love real human contact, I find FB very sterile and often superficial.
I am not frustrated by the lack of engagement as others are..if you post content that comes from your heart it is always appreciated.
My challenge… is actually not a challenge, just an opinion. There are insufficient opportunities in a 2 dimensional page to interact full and satisfyingly with real human beings.
Jenni P
[...] For more on the biggest challenges faced by Facebook fan page owners Click Here. [...]
The biggest challenge for me is comprehending and implementing a strategy that will work for my business on Facebook. I am hoping the Facebook Success Summit will answer many questions for me and my company. Get your tickets today http://www.socialmediaexaminer.com/fbsummit10/” rel=”nofollow”>:http://www.socialmediaexaminer.com/fbsummit10/
My recent post Photo Marketing Tools Promo Video
My biggest problem is using the facebook connect feature to log in and post a comment to this blog! It's dumped me out twice so I switched to twitter-id
I've got a ton of questions related to best practices:
Best Ways to use your personal profile to build your business without alienating your friends (since I started it as a friends site).
How to quickly and easily find your target customer on FB and add them as your friend. As opposed to randomly connecting to people.
How to best transition those connections to your "page".
How to get people engaged on your page. It's so much easier on a personal profile.
What are your preferred tools for posting to your page and when (as there are different ones that are better for different reasons)
What content do your recommend posting to your profile versus your page and how often should you post.
Ways to target your audience when using the paid ads and when are PPC ads most effective. What are typical click-through rates for PPC ads (they seem to be a whole lot lower than google).
Best Ways to get fans into your primary opt-in customer database.
When to use groups versus your profile or fan page and how to use them effectively.
OK, I think that's it for now.
PLEASE HELP ME!! My biggest challenge is targeting the right market. I wants lots of eyeballs to see our work and clicking one at a time to be friends doesn't seem to be working very well. We send out approximately 21 million emails per week and considering adding my FB icon to the email. I have a great product and need more people to see what we do.
My biggest Facebook marketing challenge is to gain fans. I try to post relevant content, but so far I have mostly friends who are fans, rather than business acquaintences. I am looking forward to hearing some insights during the Success Summit if I win!
My biggest challenge is trying to figure out how to set-up an account and what the wall, posts, etc. all means. There is nothing that explains it in very basic terms and unless you are familiar with facebook – which I am not but I would like to be able to set-up an account for the company I work for – I have found it to be nearly impossible to do and have not had any success – just a lot of frustration.
My biggest challenge is incorporating the many different methods into a cohesive site that looks good and performs the functions I want for marketing my sites.
My biggest challenge is to constantly push my Facebook marketing strategies to the next level: coming up with new (and more effective) ways to attract new fans, creating more engaging content for exisiting fans, and turning lookers into buyers.
I feel I am fairly well-versed in basic Facebook marketing (custom tabs, cross posting between multiple platforms, FB ads, etc), it's time to take things to the next level, learn to use all these features more efficiently and effectively, and be inspired.
An interesting challenge with facebook fan pages is to create remarkable value propositions so fans are willing to subscribe on email subscription and sign up on landing pages. Second, and very important issue is how to automatically register leads into company's CRM base directly from facebook landing pages?
It`s also a challenge to connect Intern CRM with Social CRM, and catch up existing customers from social media sites to avoid wrong communication and dialogue towards existing customers.
Value propositions and landing pages for various product/service categories should be addressed to account managers or those who are responsible for campaigns towards each product/services segment. Such solutions should probably contribute to increase ROI and measurement in Social Media Marketing.
My recent post Velkommen til Norwave
An interesting challenge with facebook fan pages is to create remarkable value propositions so fans are willing to subscribe on email subscription and sign up on landing pages. Second, and very important issue is how to automatically register leads into company's CRM base directly from facebook landing pages?
It`s also a challenge to connect Intern CRM with Social CRM, and catch up existing customers from social media sites to avoid wrong communication and dialogue towards existing customers.
Value propositions and landing pages for various product/service categories should be addressed to account managers or those who are responsible for campaigns towards each product/services segment. Such solutions should probably contribute to increase ROI and measurement in Social Media Marketing.
My recent post Velkommen til Norwave
Sorry for publish double, some technical problems here.
My recent post Velkommen til Norwave
I want to be able to better explain how great a tool and resource facebook is to folks who have not yet dipped their toe in it personally. I am surprised at how many people I work with and am very social with are uncomfortable with having business information, crucial to their audience, available on facebook.
Thanks! Tony
My recent post Wingard Creative Takes Part in What is Art at The Cummer
Bob….Although I have had a personal profile page for some time, my entry into marketing with a fan page is truly a new adventure. I have the sense that I need to simultaneously set up an e-mail marketing program (currently I create and loop newsletter the old fashioned way), a blog site and begin a new fan page….and Twitter, too. This is overwhelming…there so much information to digest….plus the need to learn html and fbml (sp?) as well. I'm blessed with an e-commerce website and I also have to learn how to link it back and forth to these different sites. And then there is the issue of getting all these "ducks" in a row, so to speak, and then how do I drive the "right" people to my spots and then get them to interact – how do I find my customers/fans?
My biggest challenge is figuring out how all this social media, including Facebook, works effectively to let people know what I offer with 1on1 Educational Consulting, http://www.1on1education.com , without blasting people with spam, etc. I'm also challenged to discover how these media can be used to learn and teach effectively, reaching beyond local interactions.
Thanks for all feedback!
My recent post Learn How to Learn
Biggest challenge: I actually have no idea what to do with my Facebook fan page! Sounds pathetic, I know, but I can't seem to wrap my head around it… I can use all the help I can get. :-}
My recent post 7 reasons why a car thief is my hero- Chris Guillebeau & The Art of Nonconformity
[...] LeDoux Insurance Agency loves Facebook and the Social Media examiner! [...]
[...] LeDoux Insurance Agency loves Facebook and the Social Media examiner! [...]
My biggest issues are around involving my subscribers and clients as well as finding new ones with FB without alienating or distracting them.
My biggest challenge is posting fresh new content to getting fans engaged and keep them coming back.
Biggest challenge is finding time to keep all my numerous product pages & groups updated on a regular basis. Wish facebook would integrate groups and pages more with your profile so you could just update status once or link in one place and choose which pages to also share to. Would be great if you could post comments on others Walls as your company page or group instead of always as personal profile.
Challenge to attract the niched client based to use fb. It's not normally the place they get their info.
Ahhh… Facebook – the holy grail of social media and mass communication. How it does challenge and reward; let me count the ways…
Facebook is a multi-faceted, brilliantly cut diamond with a few flaws. For me it is challenging and time consuming to navigate and learn especially with it's changing faces; but then again, all things new seem hard to do at first. To create pop and sizzle in page design does take technical skills or the money to hire them. Facebook has advanced so much that, for those who are just beginning to see the benefits of engaging on Facebook, they view what others have created and often feel overwhelmed. I know I have.
Personally, I feel Facebook works better for some businesses or industries than others, but it certainly can benefit any business. While I have found there are general rules to build an engaged large following, the answer just might be that what works best for one business, may not for another. Since I first stepped through the doors of Facebook 6 months ago to build pages and groups for several campaigns, I have come to see that sometimes you have to make up your own rules. The rewards come with patience and on those days when you hit on a message that really works!
Like many of the other posts here some of our biggest challenges are increasing our fan base and to get our fans to engage. Also finding good, relevant content is a challenge.
But the biggest challenge is to make a good overall strategy for what to use Facebook for, what to use the web site for and what to use all the other marketing platforms for.
Frank http://www.bangkokbeyond.com
My recent post bangkok & beach frontpage
My biggest challenge is being able to remain connected to people on a personal level. Everyone wants to befriend me on Facebook, however the 5,000 limite means that I reached the ceiling very quickly and a long time ago. Whilst I have fan pages, people feel a loss of connection as they want to see my wall and who my friends are and feel rejected for not being able to befriend me.
I started up another Facebook account which I was later told is not allowed, not only is hard to maintain more than 1 account, but now I face losing those connections if and when Facebook finds out.
My biggest challenge is that I am an absolute beginner. I've learned to use Facebook only as a personal user.
Now, suddenly, with my new self-appointed job as reading teacher to the under-taught readers in our schools, but through tutoring and ONLINE (since St. Louis has 500 applicants for every teaching job, and NO openings!), I have to learn everything about using Facebook for marketing, making my site, entwining the two places, learning technical Greek/geek things I haven't a clue about, and social media marketing in general and with specificity…
<SHRIEK> Oh, how I'd love to attend! But—I'm unemployed. Can't trade away our food!
My recent post Death of the New York Times Will Be Painful- But…
My biggest challenge is educating the Powers-That-Be (PTB) that Facebook is tool that should be in the hands of the workers, not just just a small cadre of marketing proffessionals.
In my organization the people on the ground (thousands) are the ones who interact with the public and work to provide the public with opportunities. But, despite the social media plan the PTBs had me draw up, only the marketing group in the head office are allowed to post on Facebook. And with the fiery hoops the legal team created, it's so much of a pain for our employees to respond to a post on our FB page that most of them don't bother.
My recent post is http://thefivehive.blogspot.com/2010/09/i-need-to…
The biggest challenge I have is integrating all of the various apps that are supposed to be de rigueur for an indie musician, without duplicating (or triplicating) my efforts. There are calendars, music players, mailing lists, music managers, stores, and all of the outside apps that Facebook can link to.
Besides the incredible amount of time that is sucked into that vacuum, a more sinister effect is that my fans end up at least as confused as I am. (Speaking of fans, it's not all that obvious how to get fans. People have been able to "like" my page, but are unable to become "fans.") And, no, my Facebook link is not on my website, but that's another story (for another contest…)
My biggest Facebook Marketing Challenge Blog: http://info.trustemedia.com
I've been having fun creating content and engaging fans on 2 biz pages ( and my personal profile). I'd like to learn more about turning fans into clients. I need to entirely redesign one of my websites and add a blog – I've already been writing a newsletter for 11 years – I generate original content and have a fan base. It would be fabulous to attend the Facebook Sucess Summit!!!
My recent post One day the sun admitted- I am just a shadowI wish I could show you The Infinite Incandescence That has cast my brilliant image! I wish I could show you-When you are lonely or in darkness- The Astonishing Light Of your own Being! Hafizfractal art by the amazing Sven Geier-wwwsvvengeiercom
My biggest Facebook marketing challenge is my own lack of technical know-how. I've got ideas for engaging fans and sharing valuable content. I know what I want my customized Facebook page to look like. Honestly, I could draw it out on paper for you right here, right now, but HOW do I get my vision on the screen, in the system, onto the Facebook page? I need some technical tools. I need an entire boxful of kind and professional, useful and adaptable tools for manipulating style and content on my Facebook page. If I want to make a customized tab, for example, HOW do I actually do it? Where can I find a nice, tidy set of step-by-step instructions? Do I need to write some code? Is that the secret? If it is, I want you to know I don't normally write code. Surely, someone has already written some code that I could use. Where do I find it, can I borrow it or buy it, and how can I customize it? I'm so looking forward to The Facebook Success Summit 2010, and I really hope the conference will provide this kind of very practical encouragement, education and empowerment.
Our company is fairly new to Facebook and my biggest challenge is attracting fans and followers from our current customer base who receive our emails and other publications as well as those that are new prospects or home consumers. We offer retail items and food service items and establishing support and feedback from our customers would be great as well as advertising for new customers. Being that we are a small company with limited funding for advertising we'd like to learn how to get the biggest bang for our buck by using Facebook as an advertising medium.
Our biggest challenge is integrating print, our website and social media into one cohesive synergistic system which can be leveraged by our sales force for incremental revenue. (And then there is the hurdle of half of the group selling the package not being on Facebook!) It is like pushing a boulder uphill, but we have determination and excellent tools and insights, such as what you provide, to help us bring everyone along.
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My biggest Facebook marketing challenge is to get people to talk on my Facebook page! It is easier to draw in the quantity of fans by asking friends to support me by 'liking' my page and to get my friends to help me spread the word. The number of fans grow, from 0 to 700+ in 4 months or grew by 200 in a month (I manage two separate Facebook pages) but every time I post something on my walls it really feel like I'm talking to walls – just my voice in the whole page and everyone else is quiet.
Although I do understand about the vast difference in numbers of people reading your material versus people who comment on them, such silence is so scary it's almost embarrassing. So I have a few questions:
1. Do you reckon that its a problem with my content?
2. Should I have focused on getting the right audience instead of hitting the numbers? (Then again, pages with a higher number of fans appear to be more reputable and credible so numbers matter too, don't they?)
3. How do I get over this challenge now?
Even if I don't get chosen, I would love to hear some tips from anyone! (But I will definitely LOVE to be chosen. Pick me pick me!) Thanks in advance!
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[...] Dear Facebook Marketing Experts, [...]
Hi there Facebook Success Summit ticket contest judges! Please view my blog post here: http://www.postcardmania.com/wordpress/?p=2240 for my biggest Facebook marketing challenge
xoxo Ferris
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As a small business owner (me) and as a persoanl brand (@ContestQueen) when do you switch from a personal page where people feel they are your friend and are truely connected to you to a business page that everyone LIKEs. How does that change their perception of you? How they interact with you and/or do business with you?
My biggest challenge is patience waiting for things to come up and to keep up. I feel like I waste a fair amount of time waiting… for it to load up. I love the community over all and love knowing what family members are up to. I look forward to developing a fan page and next goal of building a good community of Q and A and sharing good information that inspires and motivates for biz, happiness & spirit..
I want to support my friend @AskKim in this contest. If I retweet her does that increase her chances? Don't worry I'm going to retweet her anyway.
I'd love to write about the challenge that I'm facing with the Facebook page that I created for work but I don't want to get in trouble with the boss! Hopefully someone else will write something that I can pick up a few strategies from. Thanks for the contest and for the event.
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Our biggest Facebook Marketing challenge? One word: Sustain. Sustain an audience after the flood of early visitors. Sustain conversations once they’ve started. Sustain interest when there’s so much competition for an online audience. Facebook is a marvellous marketing tool, one of the most versatile we’ve ever seen for our healthcare innovation community, Ideaworks. But we’ve never needed to be so creative in our professional careers. Unless you can continually feed highly discriminating doctors, policy makers and researchers with great marketing content that they want to talk about or share, interest will drop off very rapidly.
Facebook isn’t just a tool for marketing, it’s for learning and listening to a highly knowledgeable and unforgiving global healthcare audience. Remember that this is a two way conversation. Use comments, chats and messages to shape the next post or conversation. Identify the influencers in your community and get them to voice their views and attract more contributors. And finally, don’t forget you’re going to be managing your Facebook page round the clock, 24/7. Learning to sleep with one eye open – that’s the biggest challenge of all.
My biggest Facebook Marketing Challenge is targeting and finding fans. I am confident in being able to provide an engaging page with great content and interaction, but it has been a hard slog getting the fans in the first place. I want genuine fans and not 'friends' who are fans just because I asked them to be.
My biggest Facebook challenge is how to get our 50 authors across 16 pages to seem like one brand and represent us well. We have one page for each of our membership centers because that is the way our members identify us. We want these pages to be dynamic engaging and leverage many different apps, but we dont have the resources to maintain and build those. So we rely on the staff at those centers to maintain the pages, but that limits what happens with them.
My recent post The metrics of fishing
My biggest Facebook marketing challenge is reaching the correct audience as a B2B company. It's easy to get fans with a contest, but its not easy to make sure those are the right fans who are interacting with the brand. Our end-users are an aging population of males and therefore, reaching these individuals on Facebook is a huge challenge. And then on top of that, its difficult to get those fans to interact and share comments on the page. Therefore, I think I could really benefit from the Facebook Success Summit as my company is still so elementary in its Facebook efforts!
wow, that's great. Hope we could participate to that social media event.
My biggest challenge is thinking outrageously and then making the idea a reality for my nonprofit organization's no-wiggle-room budget. I keep thinking of how haute couture introduces all of those shocking fashion looks each season and then somehow Target and Wal-Mart transform those totally crazy clothes into wearable renditions that anyone can afford. If I could just push my brain a little further over the social-media edge, I know that I can take my organization's 6,500 fan base to a 25,000-strong community in 9 months per my vice president's challenge–without a budget for advertising or even a budget to attend the Facebook Success Summit. I know that I will need the power of the Facebook Success Summit to rewire my brain so that I can transcend my mild-mannered Community Manager role and become an outrageously successful Facebook superhero who graciously shares the secrets of her success with all citizens of Metropolis.
My biggest Facebook marketing challenge is navigating Facebook Advertising. I’ve tried it and had very little success. It seems much more attractive than Google Adwords because you can segment an audience. However, the segmentation has its own limitations. I’m also interested in building Fans or Likes as they’re known now for both me and my wife Coach Kyna. We’re co-authoring a book and would love to have a game plan for using Facebook to spread the word.
-Author, Writing Coach
The biggest challenge? I could mention consistency, planning, working within a small budget, and a dozen other issues–but they are all simply a piece of the much bigger puzzle that confronts me.
The biggest challenge is engagement. How can I convince people to like my company, to click through to our homepage, to respond to questions with comments? Facebook provides a scattered array of puzzle pieces. My challenge it how to piece them together in a way that catches the eyes in a way that converts someone from casually scrolling and skimming past us in their feed of recent news to someone who stops, reads, and engages?
The biggest challenge is reaching people, connecting with them, and engaging in conversation and collaboration. It's quite a puzzle, but I'm sure the final picture will be worth the work!
My biggest challenge is figuring out what content, aside from standard Wall posts, is most engaging to our fan base. We have created Facebook applications, but none of them have seemed to be effective in engaging consumers; my guess is that we’ve made the applications too complex for a medium where users spend limited time per visit. We haven’t found effective ways to measure the users’ path around our fan page to understand where they’re spending the most time (and therefore, what is most effective).
Good grief where to start – the hardest part about Facebook is Facebook!
Trying to set up a professional looking personalized business page to inform and engage our end sellers and end users.
Sorry I had to take my blog post down, but here's what I posted:
Like so many people, I have a personal Facebook page. It is constantly flooded with wall posts, messages, status updates, etc. from friends and family checking in on me or “liking” my recent activities. And I do very little to solicit this activity.
So why the heck is it so difficult to get responses to my posts on the PostcardMania FB page?
Getting responses is the biggest challenge I meet with Facebook marketing. For some reason people are less likely to engage with content posted on business pages, rather than personal ones. Why is that? What can we do better?
Coke seems to have gotten it right! What do you think they are doing so effectively?
Thanks in advance!
Hi Michael
Thanks for a Great Blog!
The biggest marketing challenge on Facebook is fairly easy! People go to Google to leave Google – People go to Facebook to Stay on Facebook! So the Biggest Marketing Challenge:
When you are using Facebook ads and people click it, they go to your Custom Designed Facebook Page, How do you engage people enough on your Facebook page to get them to leave Facebook to visit your website and take your call to action? (signup, sale, download etc.)
Thanks
Thomas
My biggest marketing challenge on Facebook is finding a way to capitalize on the online presence of my audience, in a way that is relevant to my business. My company, Website Doctors, is a web content strategy aimed primarily at Danish B2B companies.
Now, over half the Danish population has a Facebook account. It’s also clear that a great many people are online for some portion of the business day. So clearly there’s great potential there to reach new and existing customers.
The challenge though is that I believe that people are in a different state of mind when on Facebook than, for example, on Linkedin, where they go for business networking only.Generally speaking, people are on a break and looking to socialize or be entertained on Facebook, at least at present.So, rather than rushing into creating a Facebook business page, I’ve been considering a way to create Facebook content that has the right tone of voice, yet is still related to and serves a purpose for my business.
In the meantime, I’ve created this cartoon on my blog, which in an indirect way, expresses something about the challenge described above: http://bit.ly/dlZ6BV
[...] through Facebook as well. With over 500 Million users, your possibilities are endless. Facebook Success Summit 2010 is sure to help you master Facebook [...]
The biggest challenge for our company is how to use the social media Facebook =both for branding and selling. For more details you can visit my website softwaredevelopmentoutsourcing(dot)org and services-outsourcing(dot)org
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