Whether it’s for a new-product launch like VIA or a cause it believes in, Starbucks is constantly leveraging its fantastic communities to get their fans to take action.
In her recent BlogWell presentation, Starbucks’ Alexandra Wheeler shared a bunch of ideas behind how they’re making this happen. A few big takeaways from her discussion:
- Social media drives purchase decisions. Wheeler highlighted a study showing that 97% of people say that digital media has influenced whether they purchase a product.
- Social media can change behavior. Starbucks created buzz almost exclusively on Facebook for a promotion where customers received free coffee if they brought in a reusable mug. This promotion grew their online fan base by 21% outside of the U.S. and by 6% on the whole. It not only drove sales, it changed how people purchased and consumed their coffee.
- Social media allows you to go where your fans are. Wheeler says that Starbucks is working to take traditional Starbucks.com features — such as managing a Starbucks account — to social networks such as Facebook. Instead of requiring fans and followers to go to Starbucks, Starbucks is going to them.
And if you like this presentation, be sure to check out our upcoming BlogWell in Chicago on Aug. 11.
Twitter
Facebook
Linkedin
RSS
[...] This post was mentioned on Twitter by SmartBrief on SocMed, Jeremy Dent, Phillip J Rhoades, danielaarens, Tom Tsinas and others. Tom Tsinas said: 97% of people say that digital media has influenced whether they purchase a product | #social #marketing | http://bit.ly/cjZauy [...]
[...] This post was mentioned on Twitter by Tia Fisher, Tina Davis, Roger Lewis, Jason Kapler, Princeton Design and others. Princeton Design said: RT @sbosm Andy’s Answers: How Starbucks is using social media to get fans to take action http://bit.ly/bBmChz [...]
More data would be great. "it changed how people purchased and consumed their coffee" doesn't ring true unless we know that behavior kept up by a notable percentage beyond the promotion and as those mugs broke or such, i.e., did people reliably replace mugs and continue with this new behavior? Or was it based solely on the price and then the inertia of having a mug, an inertia broken as soon as inconvenience arises?
What you wear depends on your mood, which is how women justify having so many pairs ofshoes.Only a fool judges a woman’s personality by her shoes — because nothing is more inconsistent. Even if celebrated footwear designerchrisitian louboutin says that chrisitian louboutin shoes transform a woman’s personality, it’s actually the other way round. Many shoe designer and fashion designer Nachiket deduct what mood a woman is in by looking at her feet.BUt theshoe can also influence the mood of woman.So choose a niceshoe for yourself,it will make you feeel happy.Espaecially the stylish chrisitian louboutin shoes will keep you in a good mood.
Moncler have earned popularity among today’s leading fashion brands since it has the most stylish design .Moncler jackets offer to consumers. These jackets keep the fashion sense alive within a tasted person. These Moncler jackets are having beautiful colors like pink white, black and blue which provide prominent look to your appearance.Now you can have the moncler sales on our website easier,and you can also get a big discount for moncler kids right here.Just com e and find whatever Moncler clothes you like.
Buy 2010 vertu cell phone from us at a big discount .
It is very difficult to choose from the vast variety of choices available to your clothes. Parents want comfortable clothes while children are easily bowled over by trendy looks and hot styles.Moncler Sale in the markets is the best chooice for you in this season.Not only will you get quality Moncler , but you can also get yourself huge discounts while shopping online. You can also compare prices of brands and compare prices offered by different retailers, and shop with our Moncler clothes shop ,that is offering you the best deal.,
Thanks for sharing this. It was really an interesting and informative article. Pretty cool post!
I think social media can really help businesses that involve minor transactions in peoples' daily routine. But for business that sell financial products, it seems to be a waste of time. Many of those businesses are only using social media to please the search engines.
This is the first time i am reading your post and admire that you posted article which gives users lot of information regarding particular topic. Thanks for this share.