SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Which form of social engagement do you worry about most?
- Day-to-day conversations with fans — 31.82%
- Attracting new fans — 31.25%
- Putting existing fans to work — 21.02%
- Soothing fans who have complaints — 15.91%
This week’s poll of 172 SmartBrief on Social Media readers was a real nail-biter — and a real insight into our readers’ priorities and concerns when it comes to social-media engagement.
I think the large number of readers who are worried about the day-to-day grind of social media speak to how difficult it can be to scale social platforms and keep the work manageable. And worrying about attracting new fans is a no-brainer.
But I was actually very surprised to find that more people aren’t looking to put their fans to work. I think this is the missing step in a lot of social-media strategies. Unless you can come up with something for you fans to do — spread the word, buy a product, test an idea, etc. — you’re just engaged in a popularity contest. Engagement is a two-way street. Make sure your customers are engaging with you just as much as you interact with them.
Twitter
Facebook
Linkedin
RSS
[...] This post was mentioned on Twitter by AG Social Media, SocialWize and others. SocialWize said: What’s missing from your social-media engagement strategy?: SmartPulse — our weekly reader poll in SmartBrief on S… http://bit.ly/9yGGoU [...]
As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of the networks of various organizations are at stake but the potential for innovation using social media is a large enough incentive for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with a whitepaper, http://bit.ly/d2NZRp, which will explore the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to an organization’s greater ROI and productivity when it comes to the server’s safety and security. If your IT Department wants to block social media apps on the company network&hellip http://bit.ly/d2NZRp” target=”_blank” rel=”nofollow”>;http://bit.ly/d2NZRp and http://bit.ly/cR80Al