I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff, SHRM’s PR and social-media manager. Midkiff and I discussed SHRM’s social-media activities during the conference and beyond.
Some of his social-media advice:
- Realize that buy-in is key. You need to get not just your leadership, but also other departments, on board to launch a successful social presence.
- Education is an advocate’s best weapon. Your role as a social-media evangelist is to take away colleague’s fear of the unknown.
- Use social media to help broaden events. He notes that encouraging video and blogging and conference helps bring that live experience to a wider audience.
Check out our full interview with Midkiff.
Want to learn more about managing the integration of social media into your trade association or nonprofit’s operations? Join SmartBrief on July 20 for Buzz2010: Social Media for Associations in Washington, D.C., where workplace columnist and author Alexandra Levit, Securities and Exchange Commission New-Media Director Mark Story and American Red Cross Social-Media Manager Wendy Harman will share their thoughts on managing the pitfalls of social media.
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[...] Fight fear to win social buy-in Social evangelists need to focus on combating their colleagues’ fear of the unknown, says Curtis Midkiff, social-media manager for the Society for Human Resource Management, in an interview with SmartBrief. Only by soothing skeptics’ jangled nerves can social teams win buy-in not just from the C-suite but also from their organization’s rank and file, he notes. SmartBrief/SmartBlog on Social Media [...]
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