Admittedly, I’m the cynic of our team. After last year’s stellar lineup for Buzz2009, an event we hosted in Washington DC last summer for trade association executives eager to learn about incorporating social media into their communications and membership activities, I was convinced that we had peaked and had no chance to match our inaugural effort. As usual, the team proved me wrong—and we’re kicking off our three-part breakfast series with none other than Charlene Li.
If you don’t already know, Charlene Li is the best-selling author of Groundswell (which has become the social media case-study bible for many, including myself) and the upcoming Open Leadership: How Social Technology Can Transform How You Lead. Among her honors, Fast Company named her one of the 12 Most Creative Minds of 2008 and Most Influential Women in Technology in 2009.
While I’ve got a thousand questions I’d selfishly like to ask Charlene, the team insisted that we give the opportunity to our readers and those who will be fortunate enough to attend the upcoming event.
So with that, we’re opening up the floor to you all. In the comments below, give us your best questions on the future of social media and leadership—and we’ll select five questions from the lot. We’ll publish those five questions along with Charlene’s answers on this blog.
As if getting your questions answered by one of the leading voices in social media isn’t enough, we’ll sweeten the deal by giving away copies of Charlene’s latest book, Open Leadership, to those whose questions are selected.
So have it—I’ll save my own questions for Buzz2010.
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Hi Charlene,
I'm looking forward to seeing you at SOCAP International's 2010 Annual Conference. I'd love to hear your thoughts on whether social media initiatives in companies should be top-down (i.e. directives issued by the c-suite) or bottom-up (consumer-generated, more grassroots). Thanks for taking our questions, and see you in San Francisco!
[...] Social Flow? May 14, 2010 bdcheung Leave a comment Go to comments A recent post on the SmartBlog for Social Media got me thinking (and asking): Which way should social flow in a company? Should social media [...]
[...] Social Flow? May 14, 2010 bdcheung Leave a comment Go to comments A recent post on the SmartBlog for Social Media got me thinking (and asking): Which way should social flow in a company? Should social media [...]
Hello,
My question is about a juxtaposition between a webinar Charlene hosted through MarketingProfs last year and a recent article I read about Facebook "community pages."
Charlene's webinar was called "The Art of Media: It's all about the relationships." The article I read was about how Facebook has created community pages that are now competing with pages that companies have been building for a long period of time. Companies/brands/individuals can't control these pages, a fact that new "likers" might know or might not. The new "community" pages have the potential to divide up "fans" but they also have the potential to make people think the brand has become unresponsive to their ideas/questions.
My question to Charlene: how can you preserve the relationships you have created via Facebook if your company/brand/product is now represented solely or also by one of these new, rather impersonal community pages?
Is governance a thing of the past? Is it destined to backfire (or go completely ignored) in a fully participative model? Or is fully participative overly optimistic?
Wow – there's some great questions for Charlene already posted here. I particularly am interested in Marjorie's question regarding Community Pages. I really think they will impact on how we communicate through the "official" brand page.
My question is, how do you think Facebook's open graph will effect brands and customers use of social media? I've watched Levi's early incorporation into their site and see promise, but was curious how you think it might change a customer's shopping/buying habits.
Thanks!
@AlissaSheley
My recent post Mass Social Updates: Convenient, but Effective?