Comments on: What my gynecologist can teach your business about social media http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/ Engage. Innovate. Discuss. Thu, 24 May 2012 19:09:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nancy Juetten http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37418 Nancy Juetten Tue, 25 May 2010 16:57:02 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37418 Hi Carol, And, this post also proves the power of a sassy headline to invite engaged readership. Way to hit it out the of part on this one Carol! Nancy Juetten My recent post <a href="http://www.mainstreetmediasavvy.com/do-you-love-to-save-on-admission-fees-to-cool-social-media-match-making-evets-let-me-make-it-easy-for-you" target="_blank" rel="nofollow">Do You Love to Save on Admission Fees to Cool Social Media Match Making Evets? Let Me Make it Easy For You</a> Hi Carol,

And, this post also proves the power of a sassy headline to invite engaged readership. Way to hit it out the of part on this one Carol!

Nancy Juetten
My recent post Do You Love to Save on Admission Fees to Cool Social Media Match Making Evets? Let Me Make it Easy For You

]]> By: Mike Stenger http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37416 Mike Stenger Mon, 03 May 2010 18:14:27 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37416 Fantastic point! Right as soon as you said "Facebook fan page", I just shook my head. I highly doubt that gynecologist has too many "fans" as that's something you don't exactly want to be public. Would be like some guy being a fan of a local porn shop or strip club, not too good. And I'm glad you brought that not all social media strategies are going to be the same. There's a misconception that it's a one size fits all solution when it's really more of a what size fits you, customized solution. Btw, @unmarketing sent me :-) My recent post <a href="http://feedproxy.google.com/~r/MikeStengerDotCom/~3/Ueavbvh3NOQ/the-power-of-win-the-impact-of-fail" target="_blank" rel="nofollow">The Power of Win, The Impact of Fail</a> Fantastic point! Right as soon as you said "Facebook fan page", I just shook my head. I highly doubt that gynecologist has too many "fans" as that's something you don't exactly want to be public. Would be like some guy being a fan of a local porn shop or strip club, not too good.

And I'm glad you brought that not all social media strategies are going to be the same. There's a misconception that it's a one size fits all solution when it's really more of a what size fits you, customized solution. Btw, @unmarketing sent me :-)
My recent post The Power of Win, The Impact of Fail

]]> By: Mike Stenger http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37417 Mike Stenger Mon, 03 May 2010 18:14:27 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37417 Fantastic point! Right as soon as you said "Facebook fan page", I just shook my head. I highly doubt that gynecologist has too many "fans" as that's something you don't exactly want to be public. Would be like some guy being a fan of a local porn shop or strip club, not too good. And I'm glad you brought that not all social media strategies are going to be the same. There's a misconception that it's a one size fits all solution when it's really more of a what size fits you, customized solution. Btw, @unmarketing sent me :-) My recent post <a href="http://feedproxy.google.com/~r/MikeStengerDotCom/~3/Ueavbvh3NOQ/the-power-of-win-the-impact-of-fail" target="_blank" rel="nofollow">The Power of Win, The Impact of Fail</a> Fantastic point! Right as soon as you said "Facebook fan page", I just shook my head. I highly doubt that gynecologist has too many "fans" as that's something you don't exactly want to be public. Would be like some guy being a fan of a local porn shop or strip club, not too good.

And I'm glad you brought that not all social media strategies are going to be the same. There's a misconception that it's a one size fits all solution when it's really more of a what size fits you, customized solution. Btw, @unmarketing sent me :-)
My recent post The Power of Win, The Impact of Fail

]]> By: Rhonda http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37415 Rhonda Wed, 21 Apr 2010 19:36:38 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37415 I totally agree, Carol! I wish more people would read this article and follow your advice :) I totally agree, Carol! I wish more people would read this article and follow your advice :)

]]> By: Angela http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37414 Angela Wed, 21 Apr 2010 16:56:39 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37414 Great article, thanks for sharing and why I think most of us PR folks need to stop rushing to create pages and be more strategic in what content we put out there :) Great article, thanks for sharing and why I think most of us PR folks need to stop rushing to create pages and be more strategic in what content we put out there :)

]]> By: Karen Rocks http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37413 Karen Rocks Wed, 21 Apr 2010 15:23:16 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37413 Great point of view article, Carol. Sometime medical practices don't see things the way their patients do. Many medical practices are now feeling the pressure to participate in social media. Although many do not have the resources or knowledge to pull it off appropriately. Many are taking what I call the Ding Dong Ditch approach. They get your attention and then when you open the door expecting to see/communicate with someone, there is nothing there. Many Facebook sites are like that where it's not a conversation, but a billboard advertising their practice. There are so many ways to connect with patients and practices need to evaluate their best options of what their patients want, not what they think they need. Great advice from comments on here. I think in time medical practices will figure out what works and what doesn't. Great point of view article, Carol. Sometime medical practices don't see things the way their patients do.
Many medical practices are now feeling the pressure to participate in social media. Although many do not have the resources or knowledge to pull it off appropriately. Many are taking what I call the Ding Dong Ditch approach. They get your attention and then when you open the door expecting to see/communicate with someone, there is nothing there. Many Facebook sites are like that where it's not a conversation, but a billboard advertising their practice.

There are so many ways to connect with patients and practices need to evaluate their best options of what their patients want, not what they think they need. Great advice from comments on here. I think in time medical practices will figure out what works and what doesn't.

]]> By: Camilla Sullivan http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37412 Camilla Sullivan Tue, 20 Apr 2010 23:09:44 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37412 Saw this today, and could not agree more. I find myself thinking this all the time - if I didn't want asynchronous information from whatever the business was before social media, why do I need it now? I don't need to follow Chipotle on twitter either! My recent post <a href="http://www.covermaxinc.com/?p=330" target="_blank" rel="nofollow">5 Vintage Marketing Rules Worth Collecting</a> Saw this today, and could not agree more. I find myself thinking this all the time – if I didn't want asynchronous information from whatever the business was before social media, why do I need it now? I don't need to follow Chipotle on twitter either!
My recent post 5 Vintage Marketing Rules Worth Collecting

]]> By: A lesson learned from one gynecologist’s social media blunder — Wainscot Media | Wainscot Media http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37411 A lesson learned from one gynecologist’s social media blunder — Wainscot Media | Wainscot Media Tue, 20 Apr 2010 20:49:35 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37411 [...] social media, you have to consider which kind of marketing campaign works for your customers. Visit smartblogs.com for more of Carol Roth’s article Filed Under Uncategorized Leave a [...] [...] social media, you have to consider which kind of marketing campaign works for your customers. Visit smartblogs.com for more of Carol Roth’s article Filed Under Uncategorized Leave a [...]

]]> By: Daniel Ghinn http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37410 Daniel Ghinn Tue, 20 Apr 2010 05:49:15 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37410 Thanks for sharing the great example, Carol! I agree with @textandshout and others here. All they had to do was to think of any compelling reason at all why you might want to even 'head over' to their Facebook page (let alone 'become a fan'), and mention it. But let's be fair on the practice - maybe they couldn't think of any reason why you might want to. My recent post <a href="http://twitter.com/engagementstrat/statuses/12500082551" target="_blank" rel="nofollow">engagementstrat: RT @JNJComm Lifescan launches new home for Global Diabetes Handprint on Facebook<a href="http://bit.ly/ay8mu8</a rel="nofollow">" target="_blank">http://bit.ly/ay8mu8</a></a> Thanks for sharing the great example, Carol! I agree with @textandshout and others here. All they had to do was to think of any compelling reason at all why you might want to even 'head over' to their Facebook page (let alone 'become a fan'), and mention it. But let's be fair on the practice – maybe they couldn't think of any reason why you might want to.
My recent post engagementstrat: RT @JNJComm Lifescan launches new home for Global Diabetes Handprint on Facebook” target=”_blank”>http://bit.ly/ay8mu8

]]> By: @textandshout http://smartblogs.com/social-media/2010/04/19/what-my-gynecologist-can-teach-your-business-about-social-media/#comment-37409 @textandshout Tue, 20 Apr 2010 02:36:26 +0000 http://smartblogs.com/socialmedia/?p=9833#comment-37409 Great article Carol. What kills me about this story (from a marketing guy point of view), is that --they had you--. You we're waiting on the phone, listening to every word, and contemplating the pitch. There's not a marketing person in the world who wouldn't kill to have this exact thing: 15-30 seconds of your undivided attention. And they dropped the ball by not thinking, even for a second, about what you would want as a consumer. That's an expensive, wasted opportunity. Great article Carol. What kills me about this story (from a marketing guy point of view), is that –they had you–. You we're waiting on the phone, listening to every word, and contemplating the pitch. There's not a marketing person in the world who wouldn't kill to have this exact thing: 15-30 seconds of your undivided attention. And they dropped the ball by not thinking, even for a second, about what you would want as a consumer. That's an expensive, wasted opportunity.

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