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	<title>Comments on: Will Twitter&#039;s ad model be good for businesses?</title>
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	<link>http://smartblogs.com/social-media/2010/04/13/will-twitters-ad-model-be-good-for-businesses/</link>
	<description>Engage. Innovate. Discuss.</description>
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		<title>By: David H. Deans</title>
		<link>http://smartblogs.com/social-media/2010/04/13/will-twitters-ad-model-be-good-for-businesses/#comment-37390</link>
		<dc:creator>David H. Deans</dc:creator>
		<pubDate>Wed, 14 Apr 2010 18:30:58 +0000</pubDate>
		<guid isPermaLink="false">http://smartblogs.com/socialmedia/?p=9759#comment-37390</guid>
		<description>Jesse, lazy legacy marketers -- who don&#039;t have a substantive content marketing program -- will benefit from this offering, relative to exposure on the Twitter platform. However, since most ads will likely be ignored by Twitter users, the ROI impact will be consistent with other forms of advertising (predictably under-performing).</description>
		<content:encoded><![CDATA[<p>Jesse, lazy legacy marketers &#8212; who don&#039;t have a substantive content marketing program &#8212; will benefit from this offering, relative to exposure on the Twitter platform. However, since most ads will likely be ignored by Twitter users, the ROI impact will be consistent with other forms of advertising (predictably under-performing).</p>
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		<title>By: Will Twitter’s ad model be good for businesses? &#124; MarketingTypo.com</title>
		<link>http://smartblogs.com/social-media/2010/04/13/will-twitters-ad-model-be-good-for-businesses/#comment-37389</link>
		<dc:creator>Will Twitter’s ad model be good for businesses? &#124; MarketingTypo.com</dc:creator>
		<pubDate>Wed, 14 Apr 2010 05:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://smartblogs.com/socialmedia/?p=9759#comment-37389</guid>
		<description>[...] View full post on SmartBlog On Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] View full post on SmartBlog On Social Media [...]</p>
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		<title>By: Andrew McFarland</title>
		<link>http://smartblogs.com/social-media/2010/04/13/will-twitters-ad-model-be-good-for-businesses/#comment-37388</link>
		<dc:creator>Andrew McFarland</dc:creator>
		<pubDate>Tue, 13 Apr 2010 18:47:55 +0000</pubDate>
		<guid isPermaLink="false">http://smartblogs.com/socialmedia/?p=9759#comment-37388</guid>
		<description>What this really does is open the door to Tweet-spam.  Now the people/organizations you choose to follow will be influenced by what (or whether) they are trying to push products and services.  It may work, but that won&#039;t make it a good thing!
My recent post &lt;a href=&quot;http://pivotpointsolutions.net/2010/04/07/strike-one%E2%80%A6-you%E2%80%99re-out/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Strike One&#8230; You&#8217;re Out&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>What this really does is open the door to Tweet-spam.  Now the people/organizations you choose to follow will be influenced by what (or whether) they are trying to push products and services.  It may work, but that won&#039;t make it a good thing!<br />
My recent post <a href="http://pivotpointsolutions.net/2010/04/07/strike-one%E2%80%A6-you%E2%80%99re-out/" target="_blank" rel="nofollow">Strike One&hellip; You&rsquo;re Out</a></p>
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