Comments on: Where social media meets cause marketing http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/ Engage. Innovate. Discuss. Thu, 24 May 2012 19:09:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Poemohotflath http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37314 Poemohotflath Thu, 03 Feb 2011 12:44:48 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37314 I got a call from my insurance today. I was in an accident and looks like I am mainly at fault. They wanted a recorded testimony on the phone. I gave them one. They told me a lawyer contacted them. I asked if I had enough coverage for this. The response, you have nothing to worry about! When a lawyer first contacts an insurance company do they tell them what they want as a settlement? I got a call from my insurance today. I was in an accident and looks like I am mainly at fault. They wanted a recorded testimony on the phone. I gave them one. They told me a lawyer contacted them. I asked if I had enough coverage for this. The response, you have nothing to worry about! When a lawyer first contacts an insurance company do they tell them what they want as a settlement?

]]> By: graphicdesigner http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37313 graphicdesigner Thu, 06 May 2010 04:33:05 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37313 this is a great post. it's very true that these days organizations have to do more to stand out. what better way than through cause marketing where you can show your true colours and help those in need while generating good PR at the same time. brilliant! My recent post <a href="http://www.goldleafgraphicdesign.com/624/effective-target-marketing-tips-for-small-business-owners/" target="_blank" rel="nofollow">Effective Target Marketing – Tips for Small Business Owners</a> this is a great post. it's very true that these days organizations have to do more to stand out. what better way than through cause marketing where you can show your true colours and help those in need while generating good PR at the same time. brilliant!
My recent post Effective Target Marketing – Tips for Small Business Owners

]]> By: MerrittColaizzi http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37312 MerrittColaizzi Tue, 20 Apr 2010 21:25:49 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37312 Oh good, MJ, glad to hear it. Please let us know if you'd ever be interested in writing a guest blog post for us about concepts you're teaching in your class. Our audience is social media marketers, so we're especially dialed into social media connections to CSR. We would welcome some of the latest thinking from the world of academia! Oh good, MJ, glad to hear it. Please let us know if you'd ever be interested in writing a guest blog post for us about concepts you're teaching in your class. Our audience is social media marketers, so we're especially dialed into social media connections to CSR. We would welcome some of the latest thinking from the world of academia!

]]> By: Cause marketing « Ekatonline's Blog http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37311 Cause marketing « Ekatonline's Blog Tue, 20 Apr 2010 21:15:57 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37311 [...] 20, 2010 Check this article on some cause marketing highlights. And here go some interesting facts picked up from this [...] [...] 20, 2010 Check this article on some cause marketing highlights. And here go some interesting facts picked up from this [...]

]]> By: Cause marketing « Ekatonline's Blog http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-47537 Cause marketing « Ekatonline's Blog Tue, 20 Apr 2010 21:15:57 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-47537 [...] 20, 2010 Check this article on some cause marketing highlights. And here go some interesting facts picked up from this [...] [...] 20, 2010 Check this article on some cause marketing highlights. And here go some interesting facts picked up from this [...]

]]> By: MJ Radosevich, MBA http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37310 MJ Radosevich, MBA Tue, 20 Apr 2010 20:08:21 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37310 Thanks Merrit for posting the various articles regarding cause marketing. As an instructor of Marketing Management at Marylhurst University-Portland, Oregon these current examples are helpful in demonstrating cause marketting concepts and firms attempting to differentiate their brand through CSR partnerships. Thanks Merrit for posting the various articles regarding cause marketing. As an instructor of Marketing Management at Marylhurst University-Portland, Oregon these current examples are helpful in demonstrating cause marketting concepts and firms attempting to differentiate their brand through CSR partnerships.

]]> By: Cause Criteria: Consumers Get Cause-centric, Should Your Brand Follow? « Mindgruve: The Feed http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37309 Cause Criteria: Consumers Get Cause-centric, Should Your Brand Follow? « Mindgruve: The Feed Tue, 13 Apr 2010 20:54:27 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37309 [...] “59% of Americans are more likely to buy a product associated with the partnership.” Similarly, Bob Gilbreath reports that 71% of consumers continue to give despite the economic downturn, 87% would switch to a [...] [...] “59% of Americans are more likely to buy a product associated with the partnership.” Similarly, Bob Gilbreath reports that 71% of consumers continue to give despite the economic downturn, 87% would switch to a [...]

]]> By: Cause Marketing at the Speed of Need: #IABSM | MarketingTypo.com http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37308 Cause Marketing at the Speed of Need: #IABSM | MarketingTypo.com Mon, 12 Apr 2010 17:46:37 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37308 [...] through its honeybee campaign and promotional flavor. The slides above show what I covered, and this article in Tuesday’s SmartBrief on Social Media captures the session [...] [...] through its honeybee campaign and promotional flavor. The slides above show what I covered, and this article in Tuesday’s SmartBrief on Social Media captures the session [...]

]]> By: Luana Lewis http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37306 Luana Lewis Wed, 07 Apr 2010 22:25:09 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37306 .BBB has guidelines in the area of cause marketing that can benefit marketers. All cause marketing claims in your campaign should disclose the WHO-WHAT-WHEN terms of your offer. WHO: Say specifically which charities are benefited. Of course, they should be real charities (check charities at bbb.org). Be sure to get the charity's written permission to use its name! WHAT: It isn't good enough simply to say "A portion of the proceeds will benefit Charity XYZ." List the percentage or flat fee that the charity will get as a result of the purchase, and be sure to spell out any maximums, limitations, or conditions that affect your donation offer. WHEN: Specify the period of time when your offer is valid. For example: "We will donate $1 to Charity XYZ for every teeshirt sold in October 2009, up to a maximum donation of $10,000." Terms and conditions need to be disclosed at the point of solicitation. Is this easy to do in the tiny-text world of social media? Well, it's a challenge! But sticking to the BBB's WHO-WHAT-WHEN best practices can save you a lot of trouble and help to avoid PR disasters when you are doing good with cause marketing efforts. .BBB has guidelines in the area of cause marketing that can benefit marketers. All cause marketing claims in your campaign should disclose the WHO-WHAT-WHEN terms of your offer. WHO: Say specifically which charities are benefited. Of course, they should be real charities (check charities at bbb.org). Be sure to get the charity's written permission to use its name! WHAT: It isn't good enough simply to say "A portion of the proceeds will benefit Charity XYZ." List the percentage or flat fee that the charity will get as a result of the purchase, and be sure to spell out any maximums, limitations, or conditions that affect your donation offer. WHEN: Specify the period of time when your offer is valid. For example: "We will donate $1 to Charity XYZ for every teeshirt sold in October 2009, up to a maximum donation of $10,000." Terms and conditions need to be disclosed at the point of solicitation. Is this easy to do in the tiny-text world of social media? Well, it's a challenge! But sticking to the BBB's WHO-WHAT-WHEN best practices can save you a lot of trouble and help to avoid PR disasters when you are doing good with cause marketing efforts.

]]> By: Bob Gilbreath http://smartblogs.com/social-media/2010/04/06/where-social-media-meets-cause-marketing/#comment-37307 Bob Gilbreath Wed, 07 Apr 2010 19:17:55 +0000 http://smartblogs.com/socialmedia/?p=9545#comment-37307 Thanks for the kind words and comments about our presentation, folks! I'm interested to hear more about whether or not you all see "crisis giving" or "speed of need" cause marketing as a rising trend...Can/should we get big brands to react to needs that arise in real time - or will they continue to rely on careful, long-term planning? Bob Gilbreath My recent post <a href="http://www.marketingwithmeaning.com/2010/04/01/bounty-experiments-in-brand-experience/" target="_blank" rel="nofollow">Bounty Experiments in Brand Experience</a> Thanks for the kind words and comments about our presentation, folks!

I'm interested to hear more about whether or not you all see "crisis giving" or "speed of need" cause marketing as a rising trend…Can/should we get big brands to react to needs that arise in real time – or will they continue to rely on careful, long-term planning?

Bob Gilbreath
My recent post Bounty Experiments in Brand Experience

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