This Friday, a couple of us intrepid SmartBriefers are heading to the Lone Star State to bring you the best of South by Southwest (SXSW). The forecast calls for sunshine and temperatures in the low 70s, as well as nonstop big ideas and “holy cow!” discoveries, a taco-only diet and very little sleep. Wish us luck, y’all.
SXSW, as many of you know, is a weeklong interactive, film and music festival that takes over one of the coolest cities on Earth, Austin, Texas. Our goal is to attend, blog, tweet and video the most interesting stuff going on during the Interactive part of the festival — with special attention on what matters to SmartBrief on Social Media readers (but you’ll also notice a number of generally fascinating sessions we just plain couldn’t resist.)
Our preliminary agenda (outlined below) is absurdly ambitious, but SmartBrief Editor Rebecca Pollack and I would love your input! Any must-attends on this list? Have we missed anything from the full agenda you’d like us to cover? Are you heading down and looking for an opportunity to guest post? Comment below and we’ll work to get you, our readers, the most out of the mayhem that is SXSW.
Friday:
3:30 How Your Brand Can Succeed in the New Web
3:30 Crime Scene: Digital Identity session
5 Beyond BBQs: The Future Of Corporate Culture
5 Cooking for Geeks
Saturday:
9:30 ActivityStrea.ms: Is It Getting Streamy In Here?
9:30 Why Keep Blogging? Real Answers for Smart Tweeple
9:30 Innovation Overseas – The European Startup Environment
11 How to Create a Viral Video
11 Can the Real-Time Web Be Realized?
12:30 Is App-vertising the Answer
12:30 Debunking the Myth of Social Media Fundraising
2 Keynote: Privacy and Publicity
3:30 Media Armageddon: What Happens When the New York Times Dies
3:30 Moon 2.0: The Outer Limits of Lunar Exploration
5 Open Leadership: The Upside Of Giving Up Control
5 Engines of Sociality: 2010 and Beyond
Sunday
9:30 Our Digital Future: The National Broadband Plan And You
9:30 Exploiting Chaos — How to Spark Innovation During Times of Change
9:30 Social Gaming
11 Monkeys with Internet Access: Sharing, Human Nature, and Digital Data
11 Extending Your Brand? There’s an App for That
12:30 Social Media and China: Different Than You Think
12:30 CrowdControl: Changing The Face Of Media Or Hype?
2 Keynote: Valerie Casey
3:30 Fans, Friends & Followers: Creating Your Own Cult (of the Non-Apocalyptic Variety)
3:30 From Trolls to Stars: The Commenter Ecosystem
5 Improving Social Media With Live Streaming Video
Monday
9:30 Don’t Get Sued! A Guide For Content Creators
9:30 Future of Context: Getting the Bigger Picture Online
11 Web Series 2.0: Big Campaigns on Digital Dollars
11 Results Only Work Environment (ROWE): Why It Works
11 Will Kiva Kill Your Nonprofit? Donations 2.0
12:30 World Cup 2010: Engaging U.S. Soccer Fans Online
12:30 Gary Vaynerchuk Presentation
2 Keynote: Evan Williams Keynote Interview
3:30 Social Business By Design
3:30 Twitter Indispensable Tools Seminar
5 Customer Support in a 140 Character World
5 Can Social Media Help Banks Rebuild Trust?
Tuesday
9:30 Is Too Much Math Killing Marketing?
11 Hulu and Hollywood: Love on the Rocks?
11 When Swine Flew: Embracing Innovation in H1N1 Response
12:30 Hiring and Recruitment Goes Social
12:30 How Telemedicine is Healing Haiti
2 Keynote: Daniel Ek Keynote Interview
3:30 Social Health Summit 2010: What We Learned
3:30 Richard Rosenblatt Interview: Content On Demand
5 Here Be Dragons ‘ Open Source Textbooks in K-12
5 Sick Clicks: The Evolution of Health Online
As you can imagine, Twitter will be overrun by #sxsw and #sxwsi (hash for SXSW Interactive) tweets next week. You can follow ours — we promise to keep them smart and brief — at @SBoSM.
We look forward to dusting off the ol’ cowboy boots and taking you along for the ride.
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That IS ambitious. You're going to be Interactive'd out by Tuesday night!
I was thrilled to see a panel we've worked so hard on make it onto your list so consider this a personal invite to join us on Monday at 11am for:
Web Series 2.0: Big Campaigns on Digital Dollars
We're quite excited about the panel and have packed it with people with strong opinions, that's for sure. Feel free to introduce yourselves (if you or Rebecca make it) to Chris Hanada, Co-Founder of Retrofit Films. He'd love to meet you. I'll let him know that you might be in attendance.
Todd Havens, Retrofit Films
I know – heaven help us. We *should* still have our heads on straight on Monday at 11, and one of us will definitely come up and say hi! Look forward to meeting you, Todd.
What Chris said below.
Thanks, Merritt! Hope you have a great time at SXSWi.
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This post was mentioned on Twitter by jstanchak: Are you going to SXSW? Wanna blog for my company? http://ow.ly/1gBUO...
I'm am excited to see the "Fans, Friends & Followers" session. With a background in digital media marketing, I would love to cover this in a guest post.
Outstanding – we'd love to have you!
Our blog posts are ~300 words and, as you know, our audience is marketers looking to maximize social media to benefit their companies/organizations. Feel free to email me directly at mcolaizzi@smartbrief.com.
Anyone else going to be at SXSW and itching to guest blog for us?
Looking forward to meet you as well Merritt! Good luck with your hard core schedule and hope your head isn't spinning by the time we meet!
You and me both, Chris. You and me both.
Thanks for the post! See you at my Exploiting Chaos keyntoe (Sunday at 9)… We'll have 8 people from TrendHunter eager to meet everyone and have a good time. Cheers!
Excellent – we'll come up and say hi.
Chris Brogan would seem to be a must especially since you just had a poll about social media and web 2.0. Brogan is the man when it comes to this.
I agree wholeheartedly. The Saturday 12:30 time slot was one of the richest — there were actually 5 sessions on our original list, including Brogan's. (Yes, the list above is the SHORT version of our wish list. We ended up culling the longer list by looking for variety and depth in some areas where SmartBrief readers have expressed interest in the past, e.g. social media for non-profits and the emergence of apps). That said, we'll put "I Don't Trust You One Stinking Bit" back in the mix and see where we land. Thanks for the input, Steve.
Hi Merritt and Rebecca,
I've been asked to participate in a Core Conversation on Saturday March 13th at 12:30 PM – which I realize is your busiest time slot. Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions http://my.sxsw.com/events/event/762 – just an fyi.
Your list above is super helpful. See you there!
My recent post Sweets and Tweets Celebrates One-Year Anniversary With Anil Dash and Expert Labs
Debbie, your Core Conversation is another one of our original 5 selections! Gotta love South By — we'll definitely catch up with you down there.
Hey there! Interview Tabi Bonney, independent hip-hop producer and artist, he uses Twitter as a main marketing tool. @tabiBonney He'll be on a couple of panels…
Cool, sounds interesting – I'll look for him! Thanks for the tip.
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Here's my main take-away from SXSW http://bit.ly/cmsjXz — anyone else write a post with their insights?
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