Comments on: Do luxury brands need social media?

By: James

James — Mon, 13 Sep 2010 19:52:37 +0000

Pretty much every needs social media in some form by now. It’s that is no longer something special, but something that is expected. Maybe they don’t need to build their own platform, but every business should be part of some exciting social platform. My recent post How to Use Facebook Layouts to Attract Visitors to Your Website

By: keren

keren — Sat, 28 Aug 2010 05:46:04 +0000

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By: clair2010

clair2010 — Fri, 13 Aug 2010 02:37:54 +0000

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By: Do luxury brands need social media? | THINKBIGBEBIG ENTREPRENEURS

Do luxury brands need social media? | THINKBIGBEBIG ENTREPRENEURS — Mon, 10 May 2010 09:27:12 +0000

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By: Left Coast Exotics

Left Coast Exotics — Sat, 03 Apr 2010 15:54:12 +0000

Interesting numbers by Unity Marketing. I think the "hook them early" is the key since many social networks are dominated by younger users. Also the power kids have over their parents to make purchases is a huge factor and luxury marketers I'm sure know this quite well. How many parents can refuse repetitive and very insistent pleas from their darling children? My recent post The Human Regenerator for Sale

By: @mandomando

@mandomando — Sun, 14 Mar 2010 11:24:18 +0000

Hi,
Luxury brands can find future consumers and aspirational public in socialmedia, besides several luxe networks like ASW, Decayenne, etc. (more http://bit.ly/bLOyxY) where they can interact with real consumers.

Well done for those tips!
My recent post 7 días, semana 11

By: Ramadan Radwan

Ramadan Radwan — Fri, 12 Mar 2010 01:40:48 +0000

good and useful information, thanks a lot.

By: Do luxury brands need social media? ()

Do luxury brands need social media? () — Wed, 10 Mar 2010 16:17:16 +0000

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By: luuk verburgh

luuk verburgh — Wed, 10 Mar 2010 13:56:18 +0000

Something to do with age too. Most people are in some way not interested to their "thing" and daily things on a laptop. Lux brands are bought by people who are not probably heavy users of social media. Their opinion is that "social" and sitting behind your pc doesn't fit.
Investing in social network is still necessary for the (maybe) small part of customers who are interested in their goods or younger people who will be the future clients.

By: Leah Woolford

Leah Woolford — Tue, 09 Mar 2010 23:06:57 +0000

Social Media is a communication channel for luxe brands if they can find their audience in those channels. Not all luxe brands make sense in the social mediasphere for actual sales and marketing, but it does make sense for building aspirational appeal.