Comments on: Social-media marketing and race

By: James

James — Sun, 12 Sep 2010 15:16:01 +0000

My view is that you can't please everyone. So cater to your audience, embrace different cultures, but don't expect every culture or individual to accept you. Truly being open to different cultures means excepting the fact that some cultures might not find you appealing. When it comes to social media and trying to connect with different people groups, I feel the most important factor is that you are true to who you really are. My recent post Top 10 Social Bookmarking Websites

By: What will growing diversity mean for social media? | SmartBlog On Social Media

Wed, 14 Apr 2010 15:26:34 +0000

[...] as I’ve noted in the past, tackling diversity can be a minefield for business. Companies will have to come up with more-evolved social strategies [...]

By: karimacatherine

karimacatherine — Mon, 15 Mar 2010 20:27:53 +0000

Hi Jesse,

Tackling the subject of race is/may be touchy and specially when social media is supposed to be the universal way for companies to reach, understand and engage with their customers.
Social media doesn't solve the problem and it can actually, deepens the cleavage, if not properly managed. That is why, more that ever, we need people with cultural knowledge, sensitivity and know-how to work on defining, implementing and monitoring social media.
I have written a post about social media being the great equalizer http://3angelsmarketing.com/2010/02/is-social-med…

Great read, Thank you,

Karima-Catherine

By: Nisha Pawar

Nisha Pawar — Wed, 10 Mar 2010 16:48:24 +0000

There are many different people from different background who hold different sentiments. Different demographics should be reached with a little education and understanding of their core values. It ould be a shame to ignore these potential markets. See http://bit.ly/aeCehc My recent post Social Media Revolution

By: Liz Arreaga

Liz Arreaga — Tue, 09 Mar 2010 00:07:33 +0000

Of course you must be relevant to reach the Hispanic consumer. Consumers will take action if talk to about something that is important to them. This consumer segment is just as interested in understanding your brand or political stance as much as anyone else. Just make it relevant to their lives - not necessarily your life. My recent post If you register your site for free at

By: Raylene

Raylene — Sun, 07 Mar 2010 17:13:09 +0000

Great article - I explore a similar topic on the socio-cultural aspects of social media in my blog http://rayleneinlondon.blogspot.com/ You raise a valid point about sensitivity, I hope marketing and PR gurus read your article!!! Check out my blog http://rayleneinlondon.blogspot.com/ My recent post Social media tips to boost your business

By: delagarzapr

delagarzapr — Sun, 07 Mar 2010 03:02:38 +0000

Thanks for your thoughtful commentary. You're points are right on.

By: Darrell Davis

Darrell Davis — Sat, 06 Mar 2010 02:22:48 +0000

I think that you raise a very important issue. But I think the problem of race in social media is no different than race in America. The problem is that the European to often puts themselves at the center of the conversation and tries to figure out how we can "talk to or include them" in what we are doing. Try approaching it from another angle. Try seeing where you can be helpful or add value to the community for that community's benefit. And you are right, you have to do it in a very sensitive way. I applaud you for having the insight and courage to raise the issue. My recent post Knowing NY Gov. David Paterson

By: Social Media Storytelling Marketing PR Technology Business Curated Stories Mar. 5, 2010

Fri, 05 Mar 2010 22:38:07 +0000

[...] Social-media marketing and race Published: March 5, 2010 Source: SmartBlog On Social Media During the 2006 Idaho governor’s race, there was a lesser-known candidate named Dan Adamson who was looking for a way to drum up interest in his campaign. He announced that he was going to tr… [...]