Comments on: LEGO’s mind shift from company to consumer

By: Games Products

Games Products — Sat, 05 Mar 2011 07:56:59 +0000

I like your blog, and also just like the article, and thank you for provide me a lot information

By: We’re All Publishers Now « View from W. 6th

We’re All Publishers Now « View from W. 6th — Thu, 03 Mar 2011 16:22:59 +0000

[...] not all that different from what you’ve been doing all along. In fact, it’s really just a shift in mindset and it can impact all facets of your brand, here’s why. When you shift to a publishing [...]

By: Forbes: How To Create A Customer Advocacy Program | Simple, effective and affordable small business marketing

Tue, 13 Jul 2010 13:40:23 +0000

[...] them into your existing events, product launches and even planning meetings with product teams. Lego invited top advocates for their next-generation windstorm product, and intertwined customer opinion with the produce [...]

By: Despite regulation, cool things are brewing in healthcare and finance | SmartBlog On Social Media

Mon, 08 Feb 2010 15:21:26 +0000

[...] as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers such as Lego that are reinventing marketing –- and in many cases their entire companies — using social [...]

By: Lego takes time over social media | PR in an OnVisible world

Lego takes time over social media | PR in an OnVisible world — Mon, 18 Jan 2010 12:53:30 +0000

[...] I read a really interesting post last week in SmartBlog on Lego’s transformation from a company to consumer centric culture. [...]

By: Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans

Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans — Wed, 13 Jan 2010 15:37:51 +0000

[...] LEGO’s mind shift from company to consumer — via Merritt Colaizzi at SmartBrief [...]

By: » O mundo encantado – e SOCIAL – de LEGO at O Melhor do Marketing - "Gerando conteúdo pra você"

Tue, 12 Jan 2010 13:01:44 +0000

[...] . Social Media helps Lego connect with users; . LEGO’s mind shift from company to consumers; [...]

By: Chikodi Chima

Chikodi Chima — Sat, 09 Jan 2010 17:42:21 +0000

Lego Universe looks great. I’ve never been a fan of MMORPGs, but I would consider this one. Surprised to learn that Lego never took adult customer feedback seriously. Who is gonna buy the sets to gift to children?!? The overwhelming majority of video game purchases are made by men aged 24-40. Glad lego got the message!

By: Chikodi Chima

Chikodi Chima — Sat, 09 Jan 2010 17:01:39 +0000

Lego Universe is seriously cool! I don’t play MMORPGs, but I would consider this one. Funny that Lego was not taking adult buyers seriously for so long. Who pays for the set that is gifted to a child?!? Just look at video games; 24- to 40-year old men buy the majority of new games and consoles. Nice post!

By: Catherine Ventura

Catherine Ventura — Sat, 09 Jan 2010 16:42:09 +0000

Great post, and great case study. Another good point to remember is that Lego was an early adopter in creating an amazing social network for kids that is a trusted and secure space.