Comments on: 6 tips for treating your customers like friends

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By: James

James — Mon, 13 Sep 2010 23:16:23 +0000

Making people feel comfortable is the best way to gain their trust and ultimately their wallet. Who would want to do business with someone who makes them feel like trash? I know I wouldn’t. My recent post Security Issues on Social Network Websites

By: sleepingduck

sleepingduck — Mon, 05 Jul 2010 20:09:59 +0000

Good stuff. Customers want something to interact with, so you must act like a human and get them involved

By: Recommended slide deck: Steve Bridger’s Staying relevant in a wired world « Fredzimny's Blog

Mon, 08 Feb 2010 07:01:38 +0000

[...] 6 tips for treating your customers like friends (smartblogs.com) Possibly related posts: (automatically generated)No TitleThe Content Economy: Interesting Enterprise 2.0 Readings – Week 4 2010 51.542209 -0.317528 [...]

By: Recommended slide deck: Steve Bridger’s Staying relevant in a wired world « Fredzimny's Blog

Mon, 08 Feb 2010 07:01:38 +0000

By: How to make a mark on your fans « FCEdge Powerful Marketing Communications

How to make a mark on your fans « FCEdge Powerful Marketing Communications — Mon, 18 Jan 2010 21:03:43 +0000

[...] How to make a mark on your fans Companies could learn a lot from Maker’s Mark when it comes to building their fan base, branding consultant Todd Spencer said at a recent conference. Members of the bourbon manufacturer’s Ambassador program are treated like friends, he noted, and receive perks that make them feel like a part of the team. Giving customers ownership, directly asking them for help and surprising them with unexpected gifts is the best way to cultivate that kind of connection, Spencer says. SmartBrief/SmartBlog on Social Media [...]

By: Top 10 Marketing Reading Recommendations 12/28-1/8 « ALL In One Marketing's Greenhouse

Sun, 10 Jan 2010 22:08:56 +0000

[...] 6 Tips for Treating Your Customers Like Friends (SmartBlog on Social Media). Some great tips for activating your customers, using the famed Maker’s Mark Brand Ambassador program as an example. [...]

By: Top 10 Marketing Reading Recommendations 12/28-1/8 « ALL In One Marketing's Greenhouse

Sun, 10 Jan 2010 22:08:56 +0000

By: Bcadgroup’s Weblog » Blog Archive » Want to Build Your Brand – Enlist Brand Ambassadors

Thu, 07 Jan 2010 05:24:32 +0000

[...] Smartblog on Social Media posted an article today by Jesse Stanchak about Makers Mark—the well known bourbon brand—and how they have successfully utilized their brand ambassadors. The reason I chose to share this post was because of the innovative offer they provided to their ambassadors. [...]

By: Jesse Stanchak

Jesse Stanchak — Mon, 04 Jan 2010 22:24:04 +0000

Hi there BG — as I recall, during that session at Supergenius, Todd never claimed have created the program. He was at the conference with company CEO Bill Samuels to explain how the program works and illustrate ways other companies could replicate those results, not to take credit for the idea.