Comments on: What all great blog posts have in common

By: Why company blogs need a mind of their own « FCEdge Powerful Marketing Communications

Tue, 29 Dec 2009 18:24:46 +0000

[...] Why company blogs need a mind of their own Your company’s ideal blog-marketing strategy isn’t necessarily the same as its sales-marketing strategy, argued Jason Falls at Gaspedal’s Word of Mouth Supergenius conference. To get fans talking, you need to step outside of your sales strategy and find ways to create content that’s useful, controversial or engaging in its own right, he argues. SmartBrief/SmartBlog on Social Media [...]

By: Does your company have a blog? «

Does your company have a blog? « — Tue, 22 Dec 2009 23:41:36 +0000

[...] clipped from smartblogs.com [...]

By: Insight on Business - Business Talk Radio | Des Moines Local Live!

Insight on Business - Business Talk Radio | Des Moines Local Live! — Mon, 21 Dec 2009 16:37:16 +0000

[...] it to you that I don’t “make this stuff up” here is a quick read about what your Company Blog should be…to be successful. It’s written by Jesse Stanchak and shares with you what we’ve [...]

By: Andrew McFarland

Andrew McFarland — Mon, 21 Dec 2009 13:59:40 +0000

Good article and great idea. Gets to the point that what readers of all stripes require _value_ to keep coming back. This truism is just as valid for readership as product and service usefulness.

The four things to keep in mind can all be summed up by the first — be useful! Entertainment is a value too, especially in trying times.

What happens when you (or your company) forget that providing value is _the_ goal? Read more: http://budurl.com/qb28

By: Richard

Richard — Fri, 18 Dec 2009 20:30:49 +0000

It’s good advice. I think I might just have made all four with my latest blog post. At first I thought it wasn’t controversial but then answering the question “Can you Drive if You are Blind?” with a yes probably counts as controversial.

It probably isn’t possibe (or even desirable) to achieve all four of these in every blog post.

By: Jay Cross

Jay Cross — Fri, 18 Dec 2009 19:39:09 +0000

Rather than have separate strategies for blogging and for marketing, companies should clean up their marketing strategies to conform to the four guidelines.

By: AdaMarcom

AdaMarcom — Fri, 18 Dec 2009 18:35:43 +0000

Funny! I had the exact same four things written down as our company’s blog mantra in terms of content strategy. But who authors company blog posts matter just as much, if not more.
http://tweetiesblog.wordpress.com/2009/08/12/should-ceos-blog/

By: uberVU - social comments

uberVU - social comments — Thu, 17 Dec 2009 23:01:27 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by sbosm: What all great blog posts have in common: http://ow.ly/N5fl #supergenius…

By: Tweets that mention SmartBlog On Social Media » What all great blog posts have in common -- Topsy.com

Thu, 17 Dec 2009 17:14:42 +0000

[...] This post was mentioned on Twitter by SmartBrief on SocMed, SmartBrief. SmartBrief said: What all great blog posts have in common: http://ow.ly/N5nm #supergenius [...]