We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16.
In this interview, Mitch Joel shares some of the big ideas behind his new book, “Six Pixels of Separation”:
- Digital channels shift the marketing focal point. Social media and other digital platforms now enable brands to focus on who, rather than how many people, they can put a message in front of.
- Think “with” not “instead of.” Companies should not halt what they are currently doing and shift all attention to the digital world; it’s all about effectively integrating those social media channels with what you already have in place.
- Don’t underestimate the “power of lazy.” We still live in a world where many people prefer to consume, rather than create, digital information.
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[...] SmartBlog On Social Media » Mitch Joel’s big ideas behind “Six Pixels of Separation” smartblogs.com/socialmedia/2009/11/24/mitch-joels-big-ideas-behind-six-pixels-of-separation – view page – cached We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16. [...]
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This post was mentioned on Twitter by gaspedal: RT @sbosm: Focus on who, rather than how many — thoughts and video from @mitchjoel courtesy of @sernovitz: http://bit.ly/8zkeaK...
[...] Mitch Joel’s big ideas behind “Six Pixels of Separation” [...]
[...] marketing and his keys to success through word of mouth marketing in the SmartBlog interview “Mitch Joel’s big ideas behind ‘Six Pixels of Separation.” Joel stresses the importance for companies to focus on the “who” rather than the “how [...]
[...] Why social media isn’t a replacement strategy Don’t replace your current media strategy with just social-media marketing, argues Mitch Joel. Instead, realize that digital media allows marketers to focus their message on a more targeted audience, he notes. SmartBrief/SmartBlog on Social Media [...]