MasterCard and Amazon are teaming up for a holiday promotion that will ostensibly help customers buy gifts targeted toward their friends on social networks. The plan is being well-promoted and even comes bundled with incentives. But Douglas A. McIntyre sees one pretty big hole in the plan. “Most shoppers just want to go to a store or an e-commerce site, buy a gift, “sign” a card, and send it to a friend or family member. Anything that adds to that process is almost certainly superfluous,” he writes. For more great social media insights, check out SmartBrief on Social Media.
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Image credit, traveler1116, via iStock
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