If Google and Facebook manage to keep their holds on Web dominance, it could mean the start of a whole new era in advertising, as marketers stop trying to keep up and start learning to make the most of the new environment. Todd Defren argues that marketing in the future will be increasingly automated, based on an understanding of individual preference. But there will still be a place in the industry for highly targeted person-to-person campaigns that will be based on a much more sophisticated understanding of how trends are formed. For more great social-media stories, check out SmartBrief on Social Media.
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[...] SmartBlog On Social Media » Today’s bonus tracks: The road ahead for marketers smartblogs.com/socialmedia/2009/11/11/todays-bonus-tracks-the-road-ahead-for-marketers/ – view page – cached If Google and Facebook manage to keep their holds on Web dominance, it could mean the start of a whole new era in advertising, as marketers stop trying to keep up and start learning to make the most… Read moreIf Google and Facebook manage to keep their holds on Web dominance, it could mean the start of a whole new era in advertising, as marketers stop trying to keep up and start learning to make the most of the new environment. Todd Defren argues that marketing in the future will be increasingly automated, based on an understanding of individual preference. But there will still be a place in the industry for highly targeted person-to-person campaigns that will be based on a much more sophisticated understanding of how trends are formed. For more great social-media stories, check out SmartBrief on Social Read less [...]
Where to begin…maybe at the end. Computers are no where near replicating the complexities and creative capacity of the human mind. There will always be opportunity for rigorous thinking and its application to the spectrum of immense challenges we face as individuals and as members of societies and communities. Now more than ever, we must face, define and address a wide range of issues that threaten the core of civilization itself. Marketing is a critical discipline with an important role to play, but not unlike many professions, will have to continually innovate to keep up with accelerating change.
Where to begin…maybe at the end. Computers are no where near replicating the complexities and creative capacity of the human mind. There will always be opportunity for rigorous thinking and its application to the spectrum of immense challenges we face as individuals and as members of societies and communities. Now more than ever, we must face, define and address a wide range of issues that threaten the core of civilization itself. Marketing is a critical discipline with an important role to play, but not unlike many professions, will have to continually innovate to keep up with accelerating change.