When you’re first dipping your toes into Twitter, you’re immediately presented with a problem: Whose name should you tweet from? The company’s brand name? The CMO? And while there’s no right or wrong answer, there are some factors to consider when making your decision.
Things to think about:
- The one-man show. This is the least ideal option, because nobody works anywhere forever. If you lose your Twitter star, you’re likely to lose the relationships as well.
- The corporate account. It’s perfectly fine to Tweet from a corporate branded account, and the companies that do this the best are great at identifying the individual(s) behind the tweets.
- The team of tweeters. Because Twitter is best when it’s a lively conversation, a great way to engage is to have a team using individual company accounts, similar to how folks at Molson use Twitter with accounts like @MolsonFerg.
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[...] SmartBlog On Social Media » Andy’s Answers: Whose name should you tweet from? smartblogs.com/socialmedia/2009/09/10/andys-answers-whose-name-should-you-tweet-from – view page – cached When you’re first dipping your toes into Twitter, you’re immediately presented with a problem: Whose name should you tweet from? The company’s brand name? The CMO? And while there’s no right or wrong answer, there are some factors to consider when making your decision. — From the page [...]
[...] SmartBlog On Social Media » Andy’s Answers: Whose name should you tweet from? smartblogs.com/socialmedia/2009/09/10/andys-answers-whose-name-should-you-tweet-from – view page – cached When you’re first dipping your toes into Twitter, you’re immediately presented with a problem: Whose name should you tweet from? The company’s brand name? The CMO? And while there’s no right or wrong answer, there are some factors to consider when making your decision. — From the page [...]
[...] How to choose your Twitter name wisely A name is more than just a name on Twitter, it’s also a branding tool, writes Andy Sernovitz. It’s important to consider whether your tweets should represent the company, a team or an individual. For a company, individual accounts are the least desirable arrangement. “If you lose your Twitter star, you’re likely to lose the relationships as well,” he noted. SmartBrief/SmartBlog on Social Media [...]
[...] Media blogger Andy Sernovitz suggests the following: When you’re first dipping your toes into Twitter, you’re immediately [...]
I guess I'm not following…..so MolsenFerg twitter (@MolsenFerg) are a bunch of people and not one? But the bio says "head etc"….Are you suggesting that simply everyone in a group (we have six) would simply tweet using the one twitter name?