Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter.
What to write about:
- The fun stuff. Your newsletter doesn’t have to be about stuffy product news. Try filling it with tidbits about the fun stuff you do, what your employees are passionate about, and what philanthropy projects you’re helping with.
- The dorky stuff. Use your newsletter to share the super technical, dorky details about your stuff and your industry. Your geekiest fans will be thrilled for the info they can’t get anywhere else.
- The insider stuff. Treat your subscribers to the special discounts, the free samples, and the behind-the-scenes updates. It’ll create an instant benefit for them and it’ll ensure your newsletter is getting passed on.
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if your newsletter can't be viewed intelligently in Outlook's preview pane, you should redesign it.
Andy – I half agree but how about this:
We make paint for garage roofs. NASA has chosen to buy our garage roof paint and use it on the outside of the space station.
Is this story for our ads, our press releases, or for our e-newsletter ? Or all 3 ?
PS: only joking about the paint.
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