Who are you worried about earning the respect, the recommendation, and the all-out love from every day? If you’re just focused on one or two groups, you’re missing out on some excellent word-of-mouth opportunities.
Who to focus on:
- Your customers. Every single day, you’ll be rewarded by focusing on making friends out of customers. Earning their love means free advertising, forever.
- Your employees. The best companies in the world are driven by the relentless love and passion of their employees. When your staff loves and believes in what they do, you can do anything.
- Your competitors. No business can solve every problem for every customer — they’re always referring folks to other companies they believe in. What have you done to encourage competitors to send them your way?
Image credit, BlackJack3D, via iStock
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Good post. So simple.
I have been doing customer strategy consulting for over 15 years and it doesn't get much easier than keeping Andy's post in mind. I would consider all of them (customer, employee, and competitor) your customers and be clear about your Get, Keep, and Grow strategies for each one.
Kenny
It is always easy to lose sight of simplest points. Remembering them can assure companies are aiming in the right direction — Success! Great post.
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Agree totally – I'd perhaps add a 4th – your suppliers. If your suppliers love you, they help you more. If you succeed, they share the success – they've got to love you for that!
I’m glad someone acknowledges that although competition remains competition, there should be an underlying sense of respect and admiration. I think in the rise of new medias especially it’s important to learn from the companies around us. II think collaboration is so essential to the success of any movement or transition and thats what I see Social media as..
three important pillars; that’s why be careful hiring the right employees. Even in this economy and with the highest rate of unemployment you still find people who feel they are entitled.