Comments on: Review of Business Wire’s social media PR tool http://smartblogs.com/social-media/2009/07/31/review-of-business-wires-social-media-pr-tool/ Engage. Innovate. Discuss. Thu, 24 May 2012 11:23:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SmartBrief reviews EON: Enhanced Online News « BusinessWired – Business Wire Blog http://smartblogs.com/social-media/2009/07/31/review-of-business-wires-social-media-pr-tool/#comment-34180 SmartBrief reviews EON: Enhanced Online News « BusinessWired – Business Wire Blog Tue, 04 Aug 2009 15:41:26 +0000 http://smartblogs.com/socialmedia/?p=4243#comment-34180 [...] can read the entire review at SmartBlog.com or take a look at SmartBrief’s press release for more [...] [...] can read the entire review at SmartBlog.com or take a look at SmartBrief’s press release for more [...]

]]> By: Merritt Colaizzi http://smartblogs.com/social-media/2009/07/31/review-of-business-wires-social-media-pr-tool/#comment-34179 Merritt Colaizzi Mon, 03 Aug 2009 06:23:09 +0000 http://smartblogs.com/socialmedia/?p=4243#comment-34179 Great question, Dave. Like most forms of PR, it's tough to pinpoint ROI on a press release. The only quantifiable metrics are the views and clicks listed above. That said, I do know that almost all of the signups we received for our Webcast did not come from viewers of this release, they came from house ads we placed in our own SmartBrief newsletters. If we do another free offering like the Webcast we were announcing with this release, I'm not sure we will use EON again, to be perfectly honest, since it costs $295 and we have our own newsletters that can be vehicles for our messages. But then again, we at SmartBrief have never relied on press releases to get our news out, so that's also probably part of it. Hope this helps. Great question, Dave. Like most forms of PR, it's tough to pinpoint ROI on a press release. The only quantifiable metrics are the views and clicks listed above. That said, I do know that almost all of the signups we received for our Webcast did not come from viewers of this release, they came from house ads we placed in our own SmartBrief newsletters.

If we do another free offering like the Webcast we were announcing with this release, I'm not sure we will use EON again, to be perfectly honest, since it costs $295 and we have our own newsletters that can be vehicles for our messages. But then again, we at SmartBrief have never relied on press releases to get our news out, so that's also probably part of it. Hope this helps.

]]> By: Marketing Intelligence » Business Wire’s EON delivers press releases to social media http://smartblogs.com/social-media/2009/07/31/review-of-business-wires-social-media-pr-tool/#comment-34178 Marketing Intelligence » Business Wire’s EON delivers press releases to social media Sat, 01 Aug 2009 19:11:46 +0000 http://smartblogs.com/socialmedia/?p=4243#comment-34178 [...] This looks like a great idea. [...] [...] This looks like a great idea. [...]

]]> By: Dave Tinker http://smartblogs.com/social-media/2009/07/31/review-of-business-wires-social-media-pr-tool/#comment-34177 Dave Tinker Fri, 31 Jul 2009 11:00:12 +0000 http://smartblogs.com/socialmedia/?p=4243#comment-34177 Can you measure the ROI in terms of $ for us? Can you measure the ROI in terms of $ for us?

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