Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool.

There was lots of interest in the room and beyond in using e-mail to position companies well for firestorms of buzz, sales and cred.

As a follow-up, Stephanie was kind enough to offer three resources for e-mail success:

  • Know if your e-mail reached the inbox. Messages blocked by the spam filters do not earn a response. Period. Find out if your messages are reaching the inbox consistently by tracking your sender reputation. Free snapshot at www.senderscore.org
  • Calculate the cost of missing e-mail. About 20% of legitimate, permission-based marketing email never reaches the inbox. Calculate the cost of this to your business with this free tool.

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7 Responses to “3 resources for busy online marketers”

  1. zeina says:

    thanks..but we want more topics about e-marketing

  2. Merritt says:

    Good idea @zeina. Why don’t we start by putting together some down and dirty e-mail marketing tips from the trenches. For the past 7 years, I’ve been writing messages introducing people to our SmartBrief publications, and have learned a thing or two along the way. Stay tuned, and let me know if that’s what you’re looking for!

  3. [...] Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for [...]

  4. Merritt says:

    @zeina Sorry for the delay! Here’s your first set of e-marketing tips: http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/

  5. [...] Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for [...]

  6. [...] SmartBlog On Social Media » 3 resources for busy online marketers smartblogs.com/socialmedia/2009/07/17/3-resources-for-busy-online-marketers – view page – cached Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool. — From the page [...]

  7. [...] SmartBlog On Social Media » 3 resources for busy online marketers smartblogs.com/socialmedia/2009/07/17/3-resources-for-busy-online-marketers – view page – cached Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool. — From the page [...]

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