For all the hype surrounding social media right now, its important to remember that social marketing needs to be part of a larger campaign, says Brickfish.com’s Jamie Dicken. Traditional and social media are more alike than some companies realize, Dicken notes, as both kinds of marketing require a great deal of attention and discipline. During a recent conference, Dicken was joined by representatives from several other companies that make great use of social media, in a discussion about metrics, ROI, and goal setting for social media campaigns. Check out this and other provocative links we found while searching for today’s Smart Brief on Social Media.
- Getting most out of social
- Financial information is hot online
- How PayPal squanders social media opportunities
Image credit, iStock
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