Comments on: Andy’s Answers: The 3 characteristics of a great word of mouth topic http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/ Engage. Innovate. Discuss. Thu, 24 May 2012 11:23:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34093 Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com Wed, 02 Sep 2009 21:00:03 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34093 [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...] [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...]

]]> By: Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-47080 Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com Wed, 02 Sep 2009 21:00:03 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-47080 [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...] [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...]

]]> By: Twitted by TraciGere http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34090 Twitted by TraciGere Wed, 01 Jul 2009 12:44:59 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34090 [...] This post was Twitted by TraciGere [...] [...] This post was Twitted by TraciGere [...]

]]> By: Jerrys Juicebar » Blog Archive » Wash, Rinse, Repeat http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34089 Jerrys Juicebar » Blog Archive » Wash, Rinse, Repeat Wed, 01 Jul 2009 11:25:45 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34089 [...] Andy Sernovitz has a good rule on social media and brands.  In a refreshingly short piece in Smart Blog on Social Media he provides a simple check list for word of mouth — make it (a) emotional; (b) portable; and [...] [...] Andy Sernovitz has a good rule on social media and brands.  In a refreshingly short piece in Smart Blog on Social Media he provides a simple check list for word of mouth — make it (a) emotional; (b) portable; and [...]

]]> By: Andy Sernovitz http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34092 Andy Sernovitz Wed, 01 Jul 2009 07:47:45 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34092 Thanks for the great response on this. Some folks asked for examples -- here are some of the classics: Krisy Kreme: Hot Donuts! VW Bug: Flower vase on dashboard Zappos: 365 day returns Duct Tape: StuckAtProm.Com Dry cleaner who cleans suits free if you have a job interview Restaurant that gives free samples while you wait in line Seth Godin's Purple Cow book that shipped in a milk carton Container Store has free valet parking on weekends Freshbooks.com held a pankake breakfast outside SXSW Thanks for the great response on this. Some folks asked for examples — here are some of the classics:

Krisy Kreme: Hot Donuts!
VW Bug: Flower vase on dashboard
Zappos: 365 day returns
Duct Tape: StuckAtProm.Com
Dry cleaner who cleans suits free if you have a job interview
Restaurant that gives free samples while you wait in line
Seth Godin's Purple Cow book that shipped in a milk carton
Container Store has free valet parking on weekends
Freshbooks.com held a pankake breakfast outside SXSW

]]> By: cash gifting http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34091 cash gifting Wed, 01 Jul 2009 06:19:21 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34091 Great advice Andy. We are emotional beings who seek happiness; we'll always note something which makes us happy before anything else. Ryan Great advice Andy. We are emotional beings who seek happiness; we'll always note something which makes us happy before anything else. Ryan

]]> By: Frank Amdur http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34087 Frank Amdur Tue, 30 Jun 2009 23:09:12 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34087 I love the idea as it ties in with Appreciation Marketing and building long term relationships. YourCardGuy I love the idea as it ties in with Appreciation Marketing and building long term relationships.

YourCardGuy

]]> By: KerryatDell http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34084 KerryatDell Tue, 30 Jun 2009 18:02:09 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34084 Hi Andy, Sound advice. I'd add to the emotional bullet... also people share what makes them angry. However your post made me happy, so I have shared this with my team. :-) Hi Andy, Sound advice. I’d add to the emotional bullet… also people share what makes them angry. However your post made me happy, so I have shared this with my team. :-)

]]> By: renee kische http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34088 renee kische Tue, 30 Jun 2009 16:31:34 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34088 great post! I'm going to forward it to clients! great post! I'm going to forward it to clients!

]]> By: Web Media Daily – Tues. June 30, 2009 | Reinventing Yourself... http://smartblogs.com/social-media/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/#comment-34083 Web Media Daily – Tues. June 30, 2009 | Reinventing Yourself... Tue, 30 Jun 2009 16:02:44 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-34083 [...] Andy’s Answers: The 3 characteristics of a great word of mouth topic …Smart Bolg on Social Media [...] [...] Andy’s Answers: The 3 characteristics of a great word of mouth topic …Smart Bolg on Social Media [...]

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