Making the leap to marketing via social media can be tricky, even for an experienced entrepreneur. It’s not just that social networks can be labor intensive, they can also be deceptively difficult to use. While getting a Twitter or Facebook account is a snap, there’s a steep learning curve for figuring out how to get the most out of the technology. Experts recommend business owners try to establish subject-matter credibility with customers and hone their writing skills before taking the plunge. Of course, signing up for social media tips and tricks from SmartBrief on Social Media couldn’t hurt either.
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While the curve may be steep for making great use of Twitter and Facebook for marketing, perhaps many will find it easier to make a short video to share on YouTube and AdWido. That sort of social media marketing can spread like wildfire. The first step to doing this well is probably to check out the different commercials and promotional videos already on YouTube and AdWido and learn and get inspiration from them.