Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your content easier to share and discover.
What to do:
- Announce new posts through Twitter. People love to forward good content via Twitter, so be sure to mix in new post announcements along with your regular Twitter updates.
- Connect your blog to Facebook. Through Facebook, you can automatically import new posts as “notes” as well as set your status to share links to your new content.
- Put it in an e-mail. Email is still the king of easily forwarded content, so offer e-mail subscriptions along with your regular RSS options.
Twitter
Facebook
Linkedin
RSS
I refer to blogs as the social media HQ, or base of operations. Make it the hub of your socmed activity.
A very short article, but to the point
. There are lots of organisations creating social media accounts without having a strategy, deciding on the purpose and setting up a good foundation by having a blog and RSS feeds to seed the accounts. People need to think about social media as an integrated approach and have a hub of information where visitors will eventually land on.
Couldn't agree more. As far as I'm concerned Twitter has helped blogs. Pre-twitter, blogs were very short posts. Post-Twitter, blogs have the meat and Twitter is the menu.
@PrintPlaza
Great examples of using social media. With low conversion but numbers you can't ignore, leveraging SM is a must.
[...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]
[...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]