Today’s bonus tracks: Dysfunctional relationships
By Jesse Stanchak on June 18th, 2009 | 39401 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2009%2F06%2F18%2Ftodays-bonus-tracks-disfunctional-relationships%2FToday%27s+bonus+tracks%3A+Dysfunctional+relationships2009-06-18+15%3A38%3A43Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D3940
Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the fuzzy side, SmartBrief on Social Media has you covered with more must-read links.
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[...] Today’s bonus tracks: Disfunctional relationships [...]