Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your Web site. Without these things, you’re at the very least frustrating your fans and, at most, killing potential word of mouth.

What to do:

  • Give images to share. Create a special page or area of your site for logos, banners, badges, and pictures that people can use when blogging or talking about you.
  • Offer text to copy. Write up blurbs of text for different lengths that people can use to describe your company, your products, your events, and anything else you hope they’ll talk about.
  • Make it easy to print. If someone’s trying to print your site, they’re probably about to share it. Make a clean print style sheet by removing unnecessary images and content.

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9 Responses to “Andy’s Answers: 3 tips to make your Web site more shareable”

  1. Ben Stone says:

    One of my biggest frustrations is websites with images for the contact information (address, phone #, etc). If I can't copy and paste, it isn't going into my CRM. Bravo on these other great points for making things sharable.

  2. Mary Ellen Slayter says:

    @BenStone. I agree totally! That drives me nuts. At the very least I want to be able to copy and paste your email address into my to: field. Don't make me type …

  3. [...] Andy’s Answers: 3 tips to make your Web site more shareable [...]

  4. Jeff Hurt says:

    I'll add a fourth & fifth.

    4) Don't require a login to read your newsletter and magazine articles. Why? Read #5
    5) Separate your newsletter and magazine articles on the web so that readers can share them with others. Consider the "Share This" button or other widget for easy online distribution. (If you require a login to see the article, readers won't help your content go viral).

  5. Shasonta says:

    Jeff Hurt's #4 & #5 are perfect. Content is for sharing. Let the world share it for you.

  6. [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]

  7. [...]    3 tips to make your Web site more shareable 3 [...]

  8. [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]

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