Comments on: The value of emotional value http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/ Engage. Innovate. Discuss. Thu, 24 May 2012 11:23:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: singstar cordless http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34026 singstar cordless Sun, 08 May 2011 16:42:39 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34026 It is hard not to believe that social media is the newest power tool to be used by large corporate in marketing products and ideas. However, it requires somewhat of a change in Marketing perspective... Just like the break through when drill bit manufactures realized that the public was not looking for a drill-bit but rather a hole, so today, people want to buy products based on recommendations from users especially their friends, and Social Media is the link that makes this happen. My recent post <a href="http://www.productreviews.co.za/ps2-games/singstar-cordless-microphones/" rel="nofollow">PS3 Singstar Cordless Microphones</a> It is hard not to believe that social media is the newest power tool to be used by large corporate in marketing products and ideas. However, it requires somewhat of a change in Marketing perspective… Just like the break through when drill bit manufactures realized that the public was not looking for a drill-bit but rather a hole, so today, people want to buy products based on recommendations from users especially their friends, and Social Media is the link that makes this happen.

My recent post PS3 Singstar Cordless Microphones

]]> By: Katy http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34025 Katy Mon, 04 Apr 2011 12:53:53 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34025 I think many bands prefer to perform than sell tons of music. Love of fans is priceless. <a href="http://www.katyperry.fr" rel="nofollow">Katy Perry</a> I think many bands prefer to perform than sell tons of music. Love of fans is priceless.
Katy Perry

]]> By: Adam http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34024 Adam Tue, 15 Feb 2011 01:08:37 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34024 The value of emotion is huge. Understanding emotion is essential to success and positive growth. My recent post <a href="http://dittoeffect.com/2011/02/09/dont-hate-the-player-hate-the-game/" rel="nofollow">Don’t Hate The Player- Hate The Game</a> The value of emotion is huge. Understanding emotion is essential to success and positive growth.
My recent post Don’t Hate The Player- Hate The Game

]]> By: QUICK LINKS: The value of emotional value | IndieLab - Promoting Independent Indie Music in the UK and Beyond http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34023 QUICK LINKS: The value of emotional value | IndieLab - Promoting Independent Indie Music in the UK and Beyond Mon, 19 Oct 2009 20:09:15 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34023 [...] SmartBlog On Social Media » The value of emotional value. [...] [...] SmartBlog On Social Media » The value of emotional value. [...]

]]> By: All My Friends Who Play Guitar » Blog Archive » More magic, less marketing http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34022 All My Friends Who Play Guitar » Blog Archive » More magic, less marketing Wed, 23 Sep 2009 13:47:42 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34022 [...] discussing how creating good music isn’t enough to “make it.” The author, Kate Bradley makes some good points: I don’t care how friggin spectacular you are… if you don’t have [...] [...] discussing how creating good music isn’t enough to “make it.” The author, Kate Bradley makes some good points: I don’t care how friggin spectacular you are… if you don’t have [...]

]]> By: Now Playing September 2009 « newsong notes http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34021 Now Playing September 2009 « newsong notes Thu, 17 Sep 2009 22:50:43 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34021 [...] one’s a bigger fan of social media marketing than me. But lord, lord, lord… it is motherfucking exhausting. Imagine running 2 companies (including [...] [...] one’s a bigger fan of social media marketing than me. But lord, lord, lord… it is motherfucking exhausting. Imagine running 2 companies (including [...]

]]> By: Merritt http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34020 Merritt Tue, 23 Jun 2009 21:27:54 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34020 @SocialSteve I agree with you 100%. Some bands are doing super creative things with their marketing and social media. It's terrific to see. One of my favorites is Bell X1 who gives their fan network dibs on new releases and tricks out fun packages with T-shirts and original art and signed teapots and the like (Barry's only though if you please -- they're Irish). Re Fanfarlo, I was blown away by them at SXSW this spring and am excited to check out their new release. Thanks for the tip! @SocialSteve I agree with you 100%. Some bands are doing super creative things with their marketing and social media. It’s terrific to see. One of my favorites is Bell X1 who gives their fan network dibs on new releases and tricks out fun packages with T-shirts and original art and signed teapots and the like (Barry’s only though if you please — they’re Irish). Re Fanfarlo, I was blown away by them at SXSW this spring and am excited to check out their new release. Thanks for the tip!

]]> By: Steve Goldner http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34019 Steve Goldner Tue, 23 Jun 2009 00:57:26 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34019 Kate/Merritt - I think there were some interesting points raised here, BUT on the contrary, Fanfarlo (indie band) had a great promotion and used social media to spread the word about a limited time download of their new CD for $1 (okay, not free, but close to that.) I covered this on my blog "Indie Music & Social Media – A Perfect Match" at www.socialsteve.wordpress.com It is worth checking their recent "launch". Social Steve Kate/Merritt – I think there were some interesting points raised here, BUT on the contrary, Fanfarlo (indie band) had a great promotion and used social media to spread the word about a limited time download of their new CD for $1 (okay, not free, but close to that.) I covered this on my blog “Indie Music & Social Media – A Perfect Match” at http://www.socialsteve.wordpress.com

It is worth checking their recent “launch”.

Social Steve

]]> By: Leanne Hoagland-Smith http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34018 Leanne Hoagland-Smith Sat, 13 Jun 2009 11:50:32 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34018 People have always bought on emotions and then justified their decision with logic, such as impluse buying. What way too many business owners do is to fail to qualify who they are giving their free products and services. I give away a $750 resale value proven performance appraisal assessment to select qualified potential customers to demonstrate first hand the value that I bring and secondly to ensure that this is a person I want as a client. Giving away free anything is very much like spraying and praying because the hope is that something sticks. When businesses adopt an education based marketing plan instead of the traditional sales based or product based one, invest the time to truly qualify their potential customers and then use the "free" strategy selectively, the results should increase conversion rates (sales). Currently, I have converted everyone that I have given my $750 assessment to and this has resulted in thousands of additional dollars, many new referrals and has reduced my sales cycle time from 6 months to 3 months. People have always bought on emotions and then justified their decision with logic, such as impluse buying. What way too many business owners do is to fail to qualify who they are giving their free products and services.

I give away a $750 resale value proven performance appraisal assessment to select qualified potential customers to demonstrate first hand the value that I bring and secondly to ensure that this is a person I want as a client.

Giving away free anything is very much like spraying and praying because the hope is that something sticks. When businesses adopt an education based marketing plan instead of the traditional sales based or product based one, invest the time to truly qualify their potential customers and then use the “free” strategy selectively, the results should increase conversion rates (sales). Currently, I have converted everyone that I have given my $750 assessment to and this has resulted in thousands of additional dollars, many new referrals and has reduced my sales cycle time from 6 months to 3 months.

]]> By: Web Media Daily – Friday June 12, 2009 | Reinventing Yourself... http://smartblogs.com/social-media/2009/06/12/the-value-of-emotional-value/#comment-34015 Web Media Daily – Friday June 12, 2009 | Reinventing Yourself... Fri, 12 Jun 2009 16:17:55 +0000 http://smartblogs.com/socialmedia/?p=3836#comment-34015 [...] The value of emotional value [...] [...] The value of emotional value [...]

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