Today’s bonus tracks are three useful links covering different aspects of social media. Make sure to check out the first link about jumping into social media. The article in BusinessWeek goes into how social media can help for your marketing strategy and be integrated into all your communications.
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- Why JPMorgan’s #AskJPM was a crisis waiting to happen
- Lessons from Charmin’s Twitter win and Home Depot’s fail
- 4 tips for monitoring your social campaign in real time
- Andy’s Answers: How UCB Pharma creates a social strategy around their customers
- Why paid media is essential in social marketing’s next phase