The 5 most-clicked links in SmartBrief on Social Media this past week:
- 8 ways to make your social engine marketing more effective
- Social media links PR, customer service
- 7 tips for reaching out to mom bloggers
- What kind of blogger are you?
- How Twitter can cost you a job
Image credit, iStock (read more…)
Check out today’s bonus tracks, extra links that our editors didn’t select for the daily newsletter, but that shouldn’t just slip away into the ether.
- Being a successful “pirate” means treating your community as gold. Are you doing that? Well…arrrr you? (apologies)
- Authenticity Revisited. Connect with others because you want to build community, not because you’re pushing your agenda.
- One marketer’s social media toolkit. What’s in yours?
- What can Twitter learn from Google Reader? Besides, ahem, speed.
Photo credit, ste3ve (read more…)
Check out today’s bonus tracks, extra links that our editors didn’t select for the daily newsletter, but that shouldn’t slip through the cracks.
Check out the second link – you can keep up with the President of the United States on Twitter. Yes, he does update!
Photo credit, popofatticus (read more…)
People will say bad things about you. In fact, it’s already happening. And while you shouldn’t expect to be immune from negative conversations about you, there are some basic defenses you can establish to help protect yourself from it.
What to do:
- Build credibility before you need it. Focus on being a regular participant and a known name in the key blogs and forums related to you and your industry. It’ll make it much easier to share your side of a story when you’re being attacked.
- Bring it inside the tent. If people can’t complain on your site, they’ll do it elsewhere anyway. Instead, have your own blog or forum where your fans and critics alike can engage you. Your fans will likely help out, and you won’t have to spend as much time chasing negative conversations around the Web.
- Let your fans do it. If you’ve been successful in earning the love and respect of your fans, your talkers will be eager to help.
We concede defeat. We couldn’t do it all last week down at the South by Southwest Interactive Festival.
Have no fear, however, because more SBoSM-relevant sessions we missed have just been made available as podcasts:
- Try Making Yourself More Interesting. Be awesome.
- 149 Surprising Ways to Turbocharge Your Blog With Credibility! It’s Merlin Mann, how can you resist?
- The Future Of Social Networks. Who doesn’t want to know that?
- Designing the Future of The New York Times. (Ok, so this is only tangentially relevant for marketers interested in social media, but I covered this session live, and our readers really responded. Plus, it’s an endlessly fascinating topic.)
Thanks for the hookup, SXSWi technologists!
Photo credit, Erin Pettigrew (read more…)
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