Comments on: Live from SXSW: Fortune 500 experiments in social media

By: WTF JC Penney! | Coffee Filter To Do List

WTF JC Penney! | Coffee Filter To Do List — Sun, 22 Mar 2009 17:24:31 +0000

[...] Smartblogs post on brands social media campaign at SXSW, pointed out JC Penney’s “Doghouse” video went viral to the point of servers crashing. Some will argue bad PR is better then no PR, but I disagree. [...]

By: Why men will eventually steer clear of social media | DogWalkBlog

Why men will eventually steer clear of social media | DogWalkBlog — Sun, 22 Mar 2009 15:02:55 +0000

[...] Smart Blogs recapped the SXSWi week and highlighted how three Fortune 500 companies are experimenting with Social Media. One of these three companies was JC Penny. [...]

By: Topics about Travel » Live from SXSW: Fortune 500 experiments in social media

Thu, 19 Mar 2009 20:05:54 +0000

[...] SmartBlog On Social Media placed an observative post today on Live from SXSW: Fortune 500 experiments in social mediaHere’s a quick excerptOne particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises and JC Penny. The overarching message from the marketers leading the charge is that their social media experiments are still nascent. They’re not sure where these forays into social media will take them, but the early returns are compelling. Financial Services H&R Block has financial advice widgets and a presence [...]

By: Takin’ It To The Streets - Your Brand, That Is « BusinessWired - Business Wire Blog

Thu, 19 Mar 2009 19:33:06 +0000

[...] is written by our partner SmartBrief), talks about a panel at last week’s SXSWi, in which three Fortune 500 brands discussed their own engagement with social media. Three companies in three very different [...]