While our SmartBrief on Social Media editors continue to work on today’s newsletter they wanted to make sure to pass along some newsworthy articles that they didn’t want you to miss.
The first article is a great follow up to the most clicked story in yesterday’s newsletter about PR agencies representing communities. What is in the cards for public relations? Read to find out.
Photo credit, benleto (read more…)
Most of the companies with embarrassing moments in social media got there because some junior employee or kid fresh out of college thought they were helping the company by pumping up their positive reviews or attacking competitors using fake identities. It’s rarely a corporate-wide, organized scheme to trick consumers. Companies can avoid stuff like this through some basic education and social media policies.
What to do:
- Assume your employees are already involved in social media. Statistics show the majority of your employees are talking online in some form or another. It’s too late to debate whether or not you need to be concerned with this “social media stuff.”
- Create a policy. It doesn’t have to be elaborate or 50 pages long, but you need a resource your employees can rely on for guidance. The Blog Council (of which I’m the CEO) created a free toolkit you can use to help create your own.
Social networking tools are transforming the way people communicate. They’re also transforming the way news is collected and delivered, according to participants on a panel on social media at NVision, a gathering of journalists at D.C.’s Newseum attended by the leaders of SmartBrief’s editorial operation.
The discussion, moderated by Craig Stoltz, was directed toward reporters and editors, but much of the panelists’ advice could be useful to SmartBrief readers in a variety of industries. Here are a few tips:
- Don’t isolate your online activities from your “real life.” You have to nurture your networks, said Etan Horowitz, an Orlando Sentinel tech columnist. And before you ask your followers to do a favor for you, you have to make real connections with them. “The key is to building these networks ahead of time,” Horowitz said.
- Don’t be stingy. Link to other people, and they’ll link back to you. “On the Web, linking is a fundamentally social thing,” said Scott Karp, CEO of Publish2.
Live blogging and tweeting during SXSW Interactive was frenetic but fun. I found inspiration at every turn and came away with countless takeaways for businesses interested in social media. The real challenge was inserting pauses in the action during which to pass them along.
Stepping back, perhaps the most compelling aspect was how embedded social media tools were in the execution of the event itself – not as a subject, but as the medium.
The planning tools in the form of My.sxsw.com — created by The Social Collective — were outstanding, not only for bringing order to the chaos but also for sharing schedules and networking in advance of the festival. Attendees could see what sessions others were planning to attend and float questions to their peers via an inviting, Twitter-like functionality.
During the conference, live chats for each session were hosted in Meebo Rooms and rolling, session-specific tweets often were projected on screens flanking the stages. (read more…)
Still shaking the weekend off? Check out today’s bonus tracks to help ease you into your Monday morning. Our SmartBrief on Social Media editors didn’t want you to miss them.
Check out the second link from the New York Times about celebrities on Twitter. You don’t want to miss out on your favorite celebrity’s tweets!
Photo credit, jemsweb (read more…)
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