For every social m
edia success, there are multiple disasters that receive 10 times the publicity. It pays, therefore, to remember that while social media offers fantastic opportunities for business, networking and professional development, it is also a fragile and powerful tool that needs special care and consideration.
Personal/professional integration
Most practitioners encourage social media newbies to be themselves. There is no doubt that your audience/customers identify better with a face than a brand, but there is great danger in going too far.
If you’re representing your company, brand or product, always keep that in mind when communicating under their banner. Leave your hang-ups and politics at home, and focus on your company’s goal. Even when you’re communicating under your personal brand, be careful with how tightly you integrate. It may be handy to connect your Twitter, LinkedIn, Flickr, YouTube and Facebook accounts — but if you’re known to make faces at the camera or have ever donned a lampshade as a hat, you might want to rethink who has access to your profile. (read more…)
The 5 most-clicked links in SmartBrief on Social Media this past week:
- A tweet too far
- Twitter scoops MSM on dramatic water landing
- 5 tech essentials for Team Obama
- How the Body Shop USA could improve its tweeting
- Twitter tips for newbies
Image credit, iStock (read more…)
Twitter
Facebook
Linkedin
RSS
