I’ll be the first to admit that I’m a Twitter newbie. I wasn’t working at SmartBrief two years ago when Twitter first made a splash, nor was I truly dialed in six months ago when Twitter became a household name. Like many others, I’d been watching from afar, and had trouble grasping how Twitter could possibly help our business.
Just a few months ago, I decided to dip SmartBrief’s big toe in the water. A corporate account was set up, and using TwitterFeed, we automated some headline feeds twice a day. Results were hardly sensational, but a few folks started to “follow” and my interest was piqued.
After a bunch more reading, I decided to set up a personal account and join the community as myself, RobBirgfeld, rather than SmartBrief, Inc. What a difference that change made. That’s when things started to hum.
For those of you who are starting from scratch, here are a few quick tips to get you started:
- Be yourself – even the most successful, big brand accounts (@comcastcares, @southwest) have a personal touch.
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