Mark Glaser’s roundup of Top 10 Mediashifting stories of the year focuses on news about how media consumers are getting information in new ways, and from new sources. For some media junkies, 2008 was the year Twitter went mainstream, via reporting from the Mumbai attacks and live plane-crash tweets. For traditional journalists, the biggest story of the year has to be the speed with which the print newspaper industry is collapsing. In an earlier post, MediaShift’s Glaser looked at possible new models for funding the production and delivery of news, while a Dec. 24 story by Douglas MacMillan in BusinessWeek examines one possible model — community funding. MacMillan explores two possible models for community funding: sponsoring stories and sponsoring reporters.
Each method has obvious flaws. Community funding will attract funders with an interest in stories that affect their daily lives — environmental and health stories seem like obvious candidates. (read more…)
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