Today’s guest post is from Annika Stensson, director for media relations for the National Restaurant Association. She can be followed on Twitter at @AnnikaStensson
Whether we like it or not, social media is changing how we do business. In my field – public relations – it certainly has an impact. Social media is not just for bloggers and geeks anymore; it’s taking over the world of journalism as well.
With newspapers losing circulation as more and more people get their news online, journalism is shifting to the Web. As a public relations professional, it’s my job to make journalists’ job easier no matter what they’re writing (as long as they say good things about us, of course). A lot of aspects of social media do just that.
I came to the conclusion a couple of months ago that this is something we must get more involved in, as it’s where the field of journalism (and therefore public relations) is moving – and fast. (read more…)
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