http://smartblogs.com/social-media/2008/12/09/andys-answers-do-i-have-to-use-the-hot-new-social-media-thing/ Engage. Innovate. Discuss. Thu, 24 May 2012 01:11:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://smartblogs.com/social-media/2008/12/09/andys-answers-do-i-have-to-use-the-hot-new-social-media-thing/#comment-33570 Jackie Kuehl Wed, 10 Dec 2008 21:38:24 +0000 http://smartblogs.com/socialmedia/?p=246#comment-33570 If the purpose of social network marketing is to build relationships then it only makes sense to go deep and create a dialogue and engage (which is how you build a relationship). Marketers need to remember to model their social network marketing as they would a relationship or dating. Are you going to try to get to know a person (or group) better, or reach many and skim the surface? If the purpose of social network marketing is to build relationships then it only makes sense to go deep and create a dialogue and engage (which is how you build a relationship). Marketers need to remember to model their social network marketing as they would a relationship or dating. Are you going to try to get to know a person (or group) better, or reach many and skim the surface?

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