Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview.
What are Social Networks?
Online networks like MySpace, Facebook, Bebo, and LinkedIn represent some of the most dynamic and promising manifestations of social media yet. These sites allow for networking on a grand scale, where individuals can connect with others based on offline friendships, shared interests, common professional objectives, or mutual acquaintances. When users join a social networking site, they are given a page on which they can create a profile. They are urged to enter personal information such as hometown, work history, hobbies, favorite movies, interests, etc. They can then upload photos or link to other Web pages that interest them. This information is displayed on their profile page, and users are given the option of making the page public, or viewable only to those within their network. (read more…)
Twitter
Facebook
Linkedin
RSS
